$ 1 + Billion
In Media Buying
$ 1 + Billion
In Product Sales
1 Media
Media Outlet Relationships
1 + DTC
Direct to Consumer Clients

Unrivaled in DTC Advertising

With more than $6 billion of purchased video advertising, we work with marketers to build brands through smart, transparent and efficient video placement.

Person pressing a button on a TV remote pointed at a blurred out TV in the background


Leveraging $6 billion worth of proprietary marketplace data and access to the best inventory at the best rates


Huge reach & highly scalable sophisticated ad platforms with precise targeting capabilities. 


Access to full audio landscape, driving sustainable, profitable full-funnel ROI.

Campaign Development

We craft bespoke solutions to move from concept to campaign rollout.

Creative Production

Experts at crafting powerful DTC video that engages your audience and converts them to action.

Data Science & Analytics

Accountability and data-informed strategies are at the core of everything we do.

Our Partners

We build and manage successful campaigns

What Our Partners Are Saying

"From day one, working with the amazing staff at Cannella has been a pleasure all around. My account manager is one of the most focused and dedicated people that I have ever had a pleasure of working with. Through their efforts, we’ve seen a tremendous increase in growth."
Shane Malek, CEO | Celmatrix
"Probably one of the most well-versed media buying agencies that I have worked with over the many years at Fox News Media. The Cannella team clearly understands the day-to-day operations, marketplace trends, and most importantly the clients they represent during the entire media buying process. There is full transparency between both parties. I truly enjoy working with their entire team."
Michael Dale, Account Executive | Fox Business
"Cannella has an incredible ability to analyze the strengths every business, brand, large or small and figure out (almost mathematically) how to make them grow through media placement and their understanding of programing, market & consumer demographics. Quite simply there are things they can do that others cannot. I can say without a doubt that CBS is grateful to have Cannella as a partner."
Matt Eisenberg, Account Executive | CBS
"I can always count on the team at Cannella. Their team is experienced, professional, and a pleasure to work with. They are a valued longtime partner with a track record of success."
Robin Van Etten, Global Chief Operating Officer | International Fellowship of Christians and Jews
"Cannella and DISH Media have been strategic partners for many years. We have continued to navigate the ebbs and flows of the evolving marketplace together with ease. Canella's expertise and professionalism attributes to our continued success and the team at large is a delight to work with."
Mary Burfete | DISH Media
"Cannella exudes excellence in all they do. They are not a vendor, but a partner who is willing to roll up their sleeves and deliver results. Top tier in every way."
Caitlin Clark, Media Marketing Manager | Positec USA
"Cannella buys tough, works hard, and has fun doing it. They are the cream of the crop and never rest on their laurels. We are extremely proud of our decades+ partnership with them!"
Shane Marquette, Account Executive | Disney ABC Television Group
"The collective media knowledge and experience at Cannella is top notch. It’s a true pleasure collaborating with such a dedicated team and partner."
Jenny Weisbarth, Sr. Director, Offline Acquisition TV Media | Guthy-Renker
"TRISTAR Products trusts Cannella to help build our brands: from PowerXL to Emeril Everyday, to Copperchef. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account team to analytics department to operations has their focus on our success. They are the partner we’ve come to most heavily rely on over the years."
Anjali Mirchandani, VP Direct to Consumer | Tristar Products, Inc.
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Latest News

DTC Media Landscape

Master the Mosaic: Adapting to a Diverse DTC Media Landscape

The rise of digital media, the waning influence of traditional television, and the ascent of streaming platforms have fundamentally reshaped the way brands connect with their target audiences. Let’s delve into the evolving DTC marketing landscape, explore the fragmentation across TV, streaming, and digital media platforms, and show you three crucial ways DTC marketing strategies must adapt to these changes.

Streaming Landscape: Costs Up, Subscribers Down?

Navigating the Streaming Landscape: Costs Up, Subscribers Down?

Streaming landscape: costs up, subscribers down? In the ever-evolving world of streaming services, recent announcements of price hikes have left subscribers and industry insiders alike pondering the future of the streaming platforms. What are the dynamics surrounding these developments shaping the streaming industry?


We know
what makes
video work