Unrivaled in DTC Advertising

Cannella Media DTC announces the launch of Wine, Watches & Whiskey, the first FAST (Free Ad-Supported Streaming TV) channel dedicated exclusively to wine, spirits, and luxury goods. Now streaming on Roku and Amazon Fire, with broader distribution in the pipeline, the channel taps into a growing demand for genre-focused content within the booming FAST ecosystem.

Fire TV and SpringServe are quietly leading one of the most meaningful shifts in streaming. While most of the industry conversation focuses on content deals, subscription bundles, and audience fragmentation, the real transformation is happening behind the scenes. Amazon Publisher Services and Magnite recently partnered to integrate SpringServe technology into Fire TV. It’s a backend move, but it signals something important: the infrastructure of streaming is finally aligning with how performance marketers operate.

Most marketers know the path to purchase isn’t a straight line. What’s often missed is how much the customer journey behavior reveals. Customers may not follow a predictable path, but their behavior reveals what’s working, where momentum is building, and where revenue is being lost.