Unrivaled in DTC Advertising

Social commerce is expanding globally faster than ever before. With platforms refining their UI, seamlessly integrating AI-driven personalization, and creating immersive shopping experiences, the barriers to international selling are crumbling. Instagram Shopping and TikTok Shop are leading the charge, making global social commerce more accessible by streamlining the way brands connect with and sell to consumers worldwide.

Streaming platforms are multiplying, and consumer habits are shifting rapidly, giving rise to a game-changer in how advertisers connect with audiences: FAST channels. This rapidly expanding market is set to triple its global ad revenue from $6 billion in 2022 to $18 billion by 2028. But what are FAST channels, exactly?

With 2025 underway, our leadership team has been tracking the key shifts that impacted the industry over the past year and what those mean for performance-driven brands in 2025. Staying ahead means knowing which strategies will deliver measurable growth—and which will leave you behind.