The rise of digital media, the waning influence of traditional television, and the ascent of streaming platforms have fundamentally reshaped the way brands connect with their target audiences. Let’s delve into the evolving DTC marketing landscape, explore the fragmentation across TV, streaming, and digital media platforms, and show you three crucial ways DTC marketing strategies must adapt to these changes.
Unrivaled in DTC Advertising
With more than $6 billion of purchased video advertising, we work with marketers to build brands through smart, transparent and efficient video placement.
Leveraging $6 billion worth of proprietary marketplace data and access to the best inventory at the best rates
Huge reach & highly scalable sophisticated ad platforms with precise targeting capabilities.
Access to full audio landscape, driving sustainable, profitable full-funnel ROI.
We craft bespoke solutions to move from concept to campaign rollout.
Experts at crafting powerful DTC video that engages your audience and converts them to action.
Data Science & Analytics
Accountability and data-informed strategies are at the core of everything we do.
We build and manage successful campaigns
What Our Partners Are Saying
Cannella is thrilled to announce the launch of ONTV4U on the VIZIO WatchFree+ platform. This innovative, full-time, transaction-based channel provides viewers with a unique shopping experience from the comfort of their living rooms.
Streaming landscape: costs up, subscribers down? In the ever-evolving world of streaming services, recent announcements of price hikes have left subscribers and industry insiders alike pondering the future of the streaming platforms. What are the dynamics surrounding these developments shaping the streaming industry?
HIRE US, WE’LL HAVE A GREAT TIME!