Unrivaled in DTC Advertising

Connected TV (CTV) has dominated industry conversations in recent years, and for good reason. However, most CTV for DTC campaigns are still built on old-school branding strategies that don’t deliver the accountability or performance that DTC brands need. For DTC marketers, that’s a problem. You need measurable performance, accountable media, and scalable customer acquisition. That’s where Cannella Media takes a unique approach.

Social commerce is expanding globally faster than ever before. With platforms refining their UI, seamlessly integrating AI-driven personalization, and creating immersive shopping experiences, the barriers to international selling are crumbling. Instagram Shopping and TikTok Shop are leading the charge, making global social commerce more accessible by streamlining the way brands connect with and sell to consumers worldwide.

Streaming platforms are multiplying, and consumer habits are shifting rapidly, giving rise to a game-changer in how advertisers connect with audiences: FAST channels. This rapidly expanding market is set to triple its global ad revenue from $6 billion in 2022 to $18 billion by 2028. But what are FAST channels, exactly?