With more than $8 billion of purchased advertising, we work with marketers to build brands through smart, transparent and efficient ad placement.
Leveraging billions of dollars worth of proprietary marketplace data and access to the best inventory at the best rates
Huge reach & highly scalable sophisticated ad platforms with precise targeting capabilities.
Privileged access to full audio landscape, driving sustainable, profitable full-funnel ROI.
We craft bespoke omnichannel solutions to move from concept to campaign rollout.
Experts at crafting powerful DTC content that engages your audience and converts them to action.
Accountability and data-informed strategies are at the core of everything we do.
Let’s be real: last-click attribution is lazy math. It tells you what closed the deal, but not what opened the door. If you’re serious about scale, your attribution model needs to reflect the entire customer journey and not just the final step. Because in DTC marketing, growth doesn’t come from optimizing for clicks. It comes from optimizing for impact.
As providers reshape how content is packaged and delivered, viewers are constantly adapting—navigating the streaming bundle landscape, switching services, and adjusting to shifting access points. These changes are redefining not only how content is consumed but also how audiences are aggregated and reached. For marketers, this opens new opportunities to align strategy with the realities of an evolving distribution system.
Connected TV (CTV) has dominated industry conversations in recent years, and for good reason. However, most CTV for DTC campaigns are still built on old-school branding strategies that don’t deliver the accountability or performance that DTC brands need. For DTC marketers, that’s a problem. You need measurable performance, accountable media, and scalable customer acquisition. That’s where Cannella Media takes a unique approach.
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