In Media Buying
$ 1 + Billion
Sales Generated
$ 1 + Billion
Platform Relationships
1 Outlets
Direct to Consumer Clients
1 + DTC

Unrivaled in DTC Advertising

With more than $8 billion of purchased advertising, we work with marketers to build brands through smart, transparent and efficient ad placement.

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Video

Leveraging billions of dollars worth of proprietary marketplace data and access to the best inventory at the best rates

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Digital

Huge reach & highly scalable sophisticated ad platforms with precise targeting capabilities. 

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Audio

Privileged access to full audio landscape, driving sustainable, profitable full-funnel ROI.

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Campaign Development

We craft bespoke omnichannel solutions to move from concept to campaign rollout.

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Creative Production

Experts at crafting powerful DTC content that engages your audience and converts them to action.

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Data Science & Analytics

Accountability and data-informed strategies are at the core of everything we do.

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Our Partners

What Our Partners Are Saying

"From day one, working with the amazing staff at Cannella has been a pleasure all around. My account manager is one of the most focused and dedicated people that I have ever had a pleasure of working with. Through their efforts, we’ve seen a tremendous increase in growth."
Shane Malek, CEO | Celmatrix
"Probably one of the most well-versed media buying agencies that I have worked with over the many years at Fox News Media. The Cannella team clearly understands the day-to-day operations, marketplace trends, and most importantly the clients they represent during the entire media buying process. There is full transparency between both parties. I truly enjoy working with their entire team."
Michael Dale, Account Executive | Fox Business
"Cannella has an incredible ability to analyze the strengths every business, brand, large or small and figure out (almost mathematically) how to make them grow through media placement and their understanding of programing, market & consumer demographics. Quite simply there are things they can do that others cannot. I can say without a doubt that CBS is grateful to have Cannella as a partner."
Matt Eisenberg, Account Executive | CBS
"I can always count on the team at Cannella. Their team is experienced, professional, and a pleasure to work with. They are a valued longtime partner with a track record of success."
Robin Van Etten, Global Chief Operating Officer | International Fellowship of Christians and Jews
"Cannella and DISH Media have been strategic partners for many years. We have continued to navigate the ebbs and flows of the evolving marketplace together with ease. Canella's expertise and professionalism attributes to our continued success and the team at large is a delight to work with."
Mary Burfete | DISH Media
"Cannella exudes excellence in all they do. They are not a vendor, but a partner who is willing to roll up their sleeves and deliver results. Top tier in every way."
Caitlin Clark, Media Marketing Manager | Positec USA
"Cannella buys tough, works hard, and has fun doing it. They are the cream of the crop and never rest on their laurels. We are extremely proud of our decades+ partnership with them!"
Shane Marquette, Account Executive | Disney ABC Television Group
"The collective media knowledge and experience at Cannella is top notch. It’s a true pleasure collaborating with such a dedicated team and partner."
Jenny Weisbarth, Sr. Director, Offline Acquisition TV Media | Guthy-Renker
"TRISTAR Products trusts Cannella to help build our brands: from PowerXL to Emeril Everyday, to Copperchef. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account team to analytics department to operations has their focus on our success. They are the partner we’ve come to most heavily rely on over the years."
Anjali Mirchandani, VP Direct to Consumer | Tristar Products, Inc.

Latest News

Brand and Performance

Brand and Performance Are Interconnected. 

July 10, 2025

Performance marketing has always been about control – optimizing KPI’s throughout the acquisition funnel. But in 2025, marketers are feeling the edges of that model. Channels are saturated. Costs are volatile. Campaigns that once scaled cleanly now stall or decay. When the short-term fixes stop delivering, the limiting factor often isn’t the media or the mechanics. It’s the brand. Or more specifically, how the brand is showing up inside the creative.

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Linear TV

Why DTC Marketers Should Pay Attention to Disney’s Bet on Linear TV

June 25, 2025

Recently, Iger made it clear that Disney is not walking away from linear and sees strategic value in staying in the linear television business. As other media giants split their linear and streaming businesses apart, Disney is choosing integration instead. For DTC marketers looking to balance reach, cost, and measurable performance, Disney’s decision is worth studying. It offers a useful reference point for how to approach media mix planning with scale and accountability in mind.

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Wine Watches & Whiskey

Cannella Media Launches Wine, Watches & Whiskey: A Targeted FAST Channel at the Intersection of Luxury and Streaming

June 10, 2025

Cannella Media DTC announces the launch of Wine, Watches & Whiskey, the first FAST (Free Ad-Supported Streaming TV) channel dedicated exclusively to wine, spirits, and luxury goods. Now streaming on Roku and Amazon Fire, with broader distribution in the pipeline, the channel taps into a growing demand for genre-focused content within the booming FAST ecosystem.

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