About Us

Leadership Team

Frank Cannella

Chairman & Founder (Retired)

Rob Medved


Bill Raymond

EVP, Managing Partner

Karl Theile


Molly Kolton

VP Controller

Christi Anderson

VP, Media Innovations & Growth Initiatives

Al Diem

EVP, Business Development

Carol Reda

VP, Media Operations

Ron Steblea

EVP, ECommerce

Steve Schachter

SVP, Business Development & Distribution

Jim Radmann

VP, Network Operations Center

Ankeet Shah

VP, Information Technology

Dean Hamilton

VP, Business Development and Creative Strategist

Maureen Gabriel

VP, Long Form Media - National

Eli Hartman

VP, Short Form

Carolyn Fenton

VP, Business Development

Ben Orlopp

Director of Business Development

Chris Brombach

SVP Integrated Media

Osania Del Rio

VP Digital Media

Andrew Calver

SVP, Analytics

Kate Adkinson

Vice President, Long Form CBM Client Services

Unrivaled DTC Expertise

With over $5 billion in buys and over $10 billion in product sales we continue to add value to our clients, thanks to our great team!

Founded in 1985

Founded in 1985 by Frank Cannella, the company has accumulated years of DRTV experience by working with a vast group of well-regarded and notable DRTV marketers.

"From day one, working with the amazing staff at Cannella has been a pleasure all around. My account manager is one of the most focused and dedicated people that I have ever had a pleasure of working with. Through their efforts, we’ve seen a tremendous increase in growth."
Shane Malek, CEO | Celmatrix
"Probably one of the most well-versed media buying agencies that I have worked with over the many years at Fox News Media. The Cannella team clearly understands the day-to-day operations, marketplace trends, and most importantly the clients they represent during the entire media buying process. There is full transparency between both parties. I truly enjoy working with their entire team."
Michael Dale, Account Executive | Fox Business
"Cannella has an incredible ability to analyze the strengths every business, brand, large or small and figure out (almost mathematically) how to make them grow through media placement and their understanding of programing, market & consumer demographics. Quite simply there are things they can do that others cannot. I can say without a doubt that CBS is grateful to have Cannella as a partner."
Matt Eisenberg, Account Executive | CBS
"I can always count on the team at Cannella. Their team is experienced, professional, and a pleasure to work with. They are a valued longtime partner with a track record of success."
Robin Van Etten, Global Chief Operating Officer | International Fellowship of Christians and Jews
"Cannella and DISH Media have been strategic partners for many years. We have continued to navigate the ebbs and flows of the evolving marketplace together with ease. Canella's expertise and professionalism attributes to our continued success and the team at large is a delight to work with."
Mary Burfete | DISH Media
"Cannella exudes excellence in all they do. They are not a vendor, but a partner who is willing to roll up their sleeves and deliver results. Top tier in every way."
Caitlin Clark, Media Marketing Manager | Positec USA
"Cannella buys tough, works hard, and has fun doing it. They are the cream of the crop and never rest on their laurels. We are extremely proud of our decades+ partnership with them!"
Shane Marquette, Account Executive | Disney ABC Television Group
"The collective media knowledge and experience at Cannella is top notch. It’s a true pleasure collaborating with such a dedicated team and partner."
Jenny Weisbarth, Sr. Director, Offline Acquisition TV Media | Guthy-Renker
"TRISTAR Products trusts Cannella to help build our brands: from PowerXL to Emeril Everyday, to Copperchef. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account team to analytics department to operations has their focus on our success. They are the partner we’ve come to most heavily rely on over the years."
Anjali Mirchandani, VP Direct to Consumer | Tristar Products, Inc.