About Us

Unrivaled DTC expertise

With over $5 billion in buys and over $10 billion in product sales we continue to add value to our clients, thanks to our great team!


Founded in 1985

Founded in 1985 by Frank Cannella, the company has accumulated years of DRTV experience by working with a vast group of well-regarded and notable DRTV marketers.

What Matters Most

Entrepreneurial Spirit

We are driven by a constantly changing television marketplace and by servicing one of the largest client rosters in the industry.

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Can-Do Attitude

Interaction with clients and partners is critical and we take pride in the work we do to produce results and maintain the industry's best working relationships.

Act with Integrity

From day one of operation, we subscribed to a "do the right thing" philosophy, which has built our reputation as a trusted, ethical and reliable partner.

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Results Focused

This industry is based on measuring immediate results, which influences every aspect of our business.