About Us
Unrivaled DTC expertise
With over $5 billion in buys and over $10 billion in product sales we continue to add value to our clients, thanks to our great team!


Founded in 1985
Founded in 1985 by Frank Cannella, the company has accumulated years of DRTV experience by working with a vast group of well-regarded and notable DRTV marketers.
What Matters Most

Entrepreneurial Spirit
We are driven by a constantly changing television marketplace and by servicing one of the largest client rosters in the industry.

Can-Do Attitude
Interaction with clients and partners is critical and we take pride in the work we do to produce results and maintain the industry's best working relationships.

Act with Integrity
From day one of operation, we subscribed to a "do the right thing" philosophy, which has built our reputation as a trusted, ethical and reliable partner.

Results Focused
This industry is based on measuring immediate results, which influences every aspect of our business.
Leadership Team
Leadership Team
From day one, working with the amazing staff at Cannella has been a pleasure all around. My account manager is one of the most focused and dedicated people that I have ever had a pleasure of working with. Through their efforts, we’ve seen a tremendous increase in growth.
Shane Malek, CEO | Celmatrix
From day one, working with the amazing staff at Cannella has been a pleasure all around. My account manager is one of the most focused and dedicated people that I have ever had a pleasure of working with. Through their efforts, we’ve seen a tremendous increase in growth.Shane Malek, CEO | Celmatrix
Probably one of the most well-versed media buying agencies that I have worked with over the many years at Fox News Media. The Cannella team clearly understands the day-to-day operations, marketplace trends, and most importantly the clients they represent during the entire media buying process. There is full transparency between both parties. I truly enjoy working with their entire team.
Michael Dale, Account Executive | Fox Business
Probably one of the most well-versed media buying agencies that I have worked with over the many years at Fox News Media. The Cannella team clearly understands the day-to-day operations, marketplace trends, and most importantly the clients they represent during the entire media buying process. There is full transparency between both parties. I truly enjoy working with their entire team. Michael Dale, Account Executive | Fox Business
Cannella has an incredible ability to analyze the strengths every business, brand, large or small and figure out (almost mathematically) how to make them grow through media placement and their understanding of programing, market & consumer demographics. Quite simply there are things they can do that others cannot. I can say without a doubt that CBS is grateful to have Cannella as a partner.
Matt Eisenberg, Account Executive | CBS
Cannella has an incredible ability to analyze the strengths every business, brand, large or small and figure out (almost mathematically) how to make them grow through media placement and their understanding of programing, market & consumer demographics. Quite simply there are things they can do that others cannot. I can say without a doubt that CBS is grateful to have Cannella as a partner. Matt Eisenberg, Account Executive | CBS
I can always count on the team at Cannella. Their team is experienced, professional, and a pleasure to work with. They are a valued longtime partner with a track record of success.
Robin Van Etten, Global Chief Operating Officer | International Fellowship of Christians and Jews
I can always count on the team at Cannella. Their team is experienced, professional, and a pleasure to work with. They are a valued longtime partner with a track record of success. Robin Van Etten, Global Chief Operating Officer | International Fellowship of Christians and Jews
Cannella and DISH Media have been strategic partners for many years. We have continued to navigate the ebbs and flows of the evolving marketplace together with ease. Canella's expertise and professionalism attributes to our continued success and the team at large is a delight to work with.
Mary Burfete | DISH Media
Cannella and DISH Media have been strategic partners for many years. We have continued to navigate the ebbs and flows of the evolving marketplace together with ease. Canella's expertise and professionalism attributes to our continued success and the team at large is a delight to work with. Mary Burfete | DISH Media
Cannella exudes excellence in all they do. They are not a vendor, but a partner who is willing to roll up their sleeves and deliver results. Top tier in every way.
Caitlin Clark, Media Marketing Manager | Positec USA
Cannella exudes excellence in all they do. They are not a vendor, but a partner who is willing to roll up their sleeves and deliver results. Top tier in every way.Caitlin Clark, Media Marketing Manager | Positec USA
Cannella buys tough, works hard, and has fun doing it. They are the cream of the crop and never rest on their laurels. We are extremely proud of our decades+ partnership with them!
Shane Marquette, Account Executive | Disney ABC Television Group
Cannella buys tough, works hard, and has fun doing it. They are the cream of the crop and never rest on their laurels. We are extremely proud of our decades+ partnership with them!Shane Marquette, Account Executive | Disney ABC Television Group
The collective media knowledge and experience at Cannella is top notch. It’s a true pleasure collaborating with such a dedicated team and partner.
Jenny Weisbarth, Sr. Director, Offline Acquisition TV Media | Guthy-Renker
The collective media knowledge and experience at Cannella is top notch. It’s a true pleasure collaborating with such a dedicated team and partner.Jenny Weisbarth, Sr. Director, Offline Acquisition TV Media | Guthy-Renker
TRISTAR Products trusts Cannella to help build our brands: from PowerXL to Emeril Everyday, to Copperchef. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account team to analytics department to operations has their focus on our success. They are the partner we’ve come to most heavily rely on over the years.
Anjali Mirchandani, VP Direct to Consumer | Tristar Products, Inc.
TRISTAR Products trusts Cannella to help build our brands: from PowerXL to Emeril Everyday, to Copperchef. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account team to analytics department to operations has their focus on our success. They are the partner we’ve come to most heavily rely on over the years.Anjali Mirchandani, VP Direct to Consumer | Tristar Products, Inc.
Anjali Mirchandani, VP Direct to Consumer | Tristar Products, Inc.
TRISTAR Products trusts Cannella to help build our brands: from PowerXL to Emeril Everyday, to Copperchef. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account team to analytics department to operations has their focus on our success. They are the partner we’ve come to most heavily rely on over the years.
TRISTAR Products trusts Cannella to help build our brands: from PowerXL to Emeril Everyday, to Copperchef. We know that they’ll execute flawlessly, even on tight timelines, and do whatever is needed to make it happen. Everyone from their account team to analytics department to operations has their focus on our success. They are the partner we’ve come to most heavily rely on over the years.Anjali Mirchandani, VP Direct to Consumer | Tristar Products, Inc.
Jenny Weisbarth, Sr. Director, Offline Acquisition TV Media | Guthy-Renker
The collective media knowledge and experience at Cannella is top notch. It’s a true pleasure collaborating with such a dedicated team and partner.
The collective media knowledge and experience at Cannella is top notch. It’s a true pleasure collaborating with such a dedicated team and partner.Jenny Weisbarth, Sr. Director, Offline Acquisition TV Media | Guthy-Renker
Shane Marquette, Account Executive | Disney ABC Television Group
Cannella buys tough, works hard, and has fun doing it. They are the cream of the crop and never rest on their laurels. We are extremely proud of our decades+ partnership with them!
Cannella buys tough, works hard, and has fun doing it. They are the cream of the crop and never rest on their laurels. We are extremely proud of our decades+ partnership with them!Shane Marquette, Account Executive | Disney ABC Television Group
Caitlin Clark, Media Marketing Manager | Positec USA
Cannella exudes excellence in all they do. They are not a vendor, but a partner who is willing to roll up their sleeves and deliver results. Top tier in every way.
Cannella exudes excellence in all they do. They are not a vendor, but a partner who is willing to roll up their sleeves and deliver results. Top tier in every way.Caitlin Clark, Media Marketing Manager | Positec USA
Robin Van Etten, Global Chief Operating Officer | International Fellowship of Christians and Jews
I can always count on the team at Cannella. Their team is experienced, professional, and a pleasure to work with. They are a valued longtime partner with a track record of success.
I can always count on the team at Cannella. Their team is experienced, professional, and a pleasure to work with. They are a valued longtime partner with a track record of success. Robin Van Etten, Global Chief Operating Officer | International Fellowship of Christians and Jews
Shane Malek, CEO | Celmatrix
From day one, working with the amazing staff at Cannella has been a pleasure all around. My account manager is one of the most focused and dedicated people that I have ever had a pleasure of working with. Through their efforts, we’ve seen a tremendous increase in growth.
From day one, working with the amazing staff at Cannella has been a pleasure all around. My account manager is one of the most focused and dedicated people that I have ever had a pleasure of working with. Through their efforts, we’ve seen a tremendous increase in growth.Shane Malek, CEO | Celmatrix
Mary Burfete | DISH Media
Cannella and DISH Media have been strategic partners for many years. We have continued to navigate the ebbs and flows of the evolving marketplace together with ease. Canella's expertise and professionalism attributes to our continued success and the team at large is a delight to work with.
Cannella and DISH Media have been strategic partners for many years. We have continued to navigate the ebbs and flows of the evolving marketplace together with ease. Canella's expertise and professionalism attributes to our continued success and the team at large is a delight to work with. Mary Burfete | DISH Media
Matt Eisenberg, Account Executive | CBS
Cannella has an incredible ability to analyze the strengths every business, brand, large or small and figure out (almost mathematically) how to make them grow through media placement and their understanding of programing, market & consumer demographics. Quite simply there are things they can do that others cannot. I can say without a doubt that CBS is grateful to have Cannella as a partner.
Cannella has an incredible ability to analyze the strengths every business, brand, large or small and figure out (almost mathematically) how to make them grow through media placement and their understanding of programing, market & consumer demographics. Quite simply there are things they can do that others cannot. I can say without a doubt that CBS is grateful to have Cannella as a partner. Matt Eisenberg, Account Executive | CBS