Huge DRTV Hits and Why They Worked!

Direct-response television (DRTV) is a proven way to reach consumers and motivate action. Through DRTV, you can position your product, tell your stories, evoke emotion, convey…


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Infomercial Isn’t a Dirty Word

Billion-dollar brands have been built from infomercials. Let me repeat that, billion-dollar brands. In the past few years, brands have been trying to adapt to consumers’ shorter…


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China Is Out! So Who’s the Next Manufacturing Powerhouse?

In just two decades, China has quickly become the world's top producer of manufactured goods. A long-standing powerhouse of high-tech manufacturing, China is also a primary…


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Put ROAS to Work!

TV advertising is still the best way to reach large audiences. By deploying a rapid return on advertising spend (ROAS) model, brands can make smart advertising decisions with…


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Why Brands Should Leverage Social Videos on TV

Launching in digital channels like paid search and social can bring cost-effective growth to many brands.  Digital targeting capabilities, low price of entry, and relative…


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Everybody Wants Brand Awareness – 5 Tactics to ACTUALLY Get It

Every day, people encounter hundreds of ads from multiple media sources. According to Permission Marketing, consumers are exposed to an average of 48 ads per hour every day. Is it…


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Should Marketers Always Offer Free Shipping

B.A. – Before Amazon – free shipping was a relatively rare commodity. However, today's consumers expect free shipping to be the norm. This leaves marketers wondering if they have…


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5 Unique Calls to Action to Maximize TV Ad Performance

Too often, media properties’ inventory goes unsold or impressions unfilled and they end up filling their logs with promos, slates and PSAs or run bonus weight for clients (i.e.,…


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