Marketing Secret to Driving Billions in Sales

Remember when digital first came about as a viable advertising channel? Your media plans had line items for each traditional channel (TV, Radio, Local & National Print, OOH,…


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How To Use QR Codes in DTC Advertising

The acceptance and use of QR codes is officially here. The Coinbase QR-enabled Super Bowl ad was so successful that it crashed their site with over 20 million hits in one minute!…


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6 Tips To Cultivate An Incredible Company Culture

If you want your company to succeed and grow, then you’ve got to focus on your company’s culture. Workplace culture is key to employee happiness.


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Netflix Must Take Ads or Die

In early June of 2021, HBO Max announced the availability of a new ad-supported tier to make the service even more accessible to consumers at just $9.99 per month.


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Streaming Services Move to More Ad-Supported Content

In the past few years, the viewing habits of consumers have undergone a significant shift. People are moving away from traditional cable and switching to streaming services in…


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10 Ways to Breathe New Life into Your Creative

Network, timing, targeting – these are all crucial elements to determine the effectiveness of TV commercials.


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How You Can Make the Most with Unsold Ad Inventory

Too often, media properties’ inventory goes unsold or impressions unfilled and they end up filling their logs with promos, slates and PSAs or run bonus weight for clients (i.e.,…


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Preserve Company Culture During COVID With New Employee Onboarding

For organizations fortunate enough to grow and expand and/or replace personnel during the pandemic, integrating new hires to their company culture while working remotely can be…


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The More Things Change, the More They Stay the Same

There is an early 18th-century inn, situated on Main Street in Stockbridge, Mass., whose first-floor bar is entirely wallpapered with newspaper pages from the 1890s.


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