Careers

Specific responsibilities of the Digital Media Buyer include:

• Set-up, manage, execute and analyze paid media campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI goals
• Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization
• Continuously ideate, implement and measure results of A/B testing for both creatives and landing pages to optimize for engagement/conversions.
• Perform regular tracking and analysis on the performance of each advertising channel and campaign.
• Send out weekly reporting to clients, with a detailed recap of the past week’s performance, optimizations made and any recommended changes to improve overall campaign performance.
• Review new content submissions from client (ad copy, video edits, new landing page, offer, etc.) and provide feedback if changes need to be made before testing
• Collaborate with Finance team to maintain billing reconciliation for client and vendors; identify and resolve billing discrepancies
• Lead weekly client calls where applicable
• Responsible for staying on top of algorithm updates / trends / new features specific to each digital media platform and bringing them to supervisor’s attention
• Act as POC for platform reps that oversee our agency accounts
• Work with In-House Developer for onboarding new clients, keeping them updated on campaign goals and trends to ensure best possible practice specific to each campaign and client
• Requests and analyzes weekly reports from In House Developer and can utilize this information to report back to clients on weekly calls any changes, recommendations, red flags or data / tracking edits needed on client's backend
• Stay apprised of industry standards, new media programs/opportunities and implement new strategies to reach targets.
• Performs other duties as assigned

Job Responsibilities:

• 3-5 years running FB/IG paid digital acquisition ad campaigns, accustomed to hitting specific KPI targets (ROAS, CPA, etc). Direct-to-Consumer marketing experience preferred.
• Experience managing six-figure monthly budgets.

• Experience optimizing sales funnels via A/B testing
• Proficiency in spreadsheets (Microsoft Excel and Google Docs)
• Comfortable with using video editing software, and basic image editing using Photoshop
• TikTok ad media buying experience a plus
• Strong mathematical and analytical skills
• Openness and ability to learn new concepts and systems quickly
• High level of accuracy and attention to detail
• Proficient at managing multiple projects and able to organize, prioritize and structure workload
• Strong interpersonal, verbal and written skills
• Self-motivated with a drive to win

Professional attributes:

• Willingness to learn new technologies
• Team player, able to work independently and complete assigned tasks with little supervision
• Availability to work outside of business hours if necessary

Working in a team or independently, responsible for the maintenance and support of existing applications and the design and development of new software applications. Promotes a “service” attitude when providing information and technology solutions to all operating groups and their personnel.

Specific responsibilities of the Software Developer include:

• Design, develop, implement and support in-house software applications (desktop/web)
• Translate business needs into clear requirements for development by Software Team
• Participate in all phases of the software development lifecycle (Agile, Waterfall, and Prototype)
• Microsoft SQL Server development and performance optimization
• Data integrations via APIs
• Other BI/IT duties as assigned

Technical Skills/Qualifications:

• Associate/Bachelor’s Degree preferred (Computer Science)
• 1 to 2 years of experience preferred
• Software developer soft skills
• Verbal and Writing communication skills
• Prepare, document and execute test cases and user guides
• Document defects
• Ability to manage concurrent projects
• Working knowledge of following technical skills
• Ability to use one or more development languages (ASP.NET, C#.NET, VB.NET, JavaScript, HTML, CSS, jQuery, MVC, XML, JSON)
• Knowledge of JavaScript Document Framework (Angular preferred)
• Knowledge of Data Integration via APIs
• Microsoft SQL Server queries and stored procedures
• SQL Server Integration Services is a plus
• Visual Studio or VS Code development IDEs
• Azure Dev Ops/Git Source Control
• Understanding of SDLC methodologies (Agile, Waterfall, Prototyping)
• Ability to manage requirements gathering and communicate effectively with stakeholders in projects

Professional attributes:

• Willingness to learn new technologies
• Team player, able to work independently and complete assigned tasks with little supervision
• Availability to work outside of business hours if necessary

• Exposure and knowledge of Security, encryption and Data Governance.

Specific responsibilities of the Ecommerce Solutions Engineer include:

• Design, deploy and maintain Shopify websites for clients.
• Responsible for mock-ups for client approval.
• Designs, writes, and edits website content related to campaign execution.
• Responsible for setting up server-side social media platform integrations (API)
• Installs pixels and conduct tests to ensure pixel events are firing correctly
• Understands UI/UX, cross-browser compatibility, and general web functions and standards to ensure quality standards are met
• Fix any functionality issues, including the removal of “dead links”
• Updates and maintains both internal & client website(s)/landing pages
• Maintain archive of site backups / familiar with version control process.
• Work with clients to setup reporting & data transfers to monitor and track campaigns.
• Test tracking to ensure that pixels, API and reports are flowing into storage databases correctly.
• Work with the client onboarding team to ensure that data science has the data to build attribution models.
• Communicates with colleagues, managers, and stakeholders daily.
• Maintains a professional understanding of web development by tracking trends and participating in study groups.

Job Responsibilities:

Web Developer Skills and Qualifications:

• Years of Experience: 3- 5
• Knowledge of modern HTML/CSS, Javascript
• Ability to write and edit technical documentation
• Understanding of UX/UI (user experience/user interface) design
• Shopify development experience
• Experience with Shopify reporting plugins

• Shopify / eCommerce reporting experience
• Experience with social media platform API integrations preferred
• Experience with building landing pages/microsites for DTC campaigns preferred
• Pixel Installation experience
• Experience with design software (e.g., Photoshop)
• Knowledge of SEO (search engine optimization)
• Good visual design sense
• Creative problem-solving skills
• Strong organizational skills
• Ability to work and thrive in a fast-paced environment
• Hands-on experience with network diagnostics
• Experience in responding well to clients’ design requests

Professional attributes:

• Willingness to learn new technologies
• Team player, able to work independently and complete assigned tasks with little supervision
• Availability to work outside of business hours if necessary

As a Media Scheduling Associate, the primary responsibility is to support the Director of Media Operations in all aspects of the day to day responsibilities of traffic and listings. The Media Scheduling Associate will actively strive to ensure all traffic and listings are entered and submitted correctly and match media for each station. The Media Scheduling Associate will work to develop a greater understanding of all aspects of Cannella Media’s business, and work together with other departments to achieve company goals.

Specific duties of the Media Scheduling Associate are:

• Enter traffic (information about the shows that are scheduled to run at a certain time on a certain station) in MediaStar (Cannella’s proprietary media system), and send to the station or to Cannella’s in-house technical facility, accurately and meet established deadlines.
• Match listings (the descriptions that run on the channel guide on certain televisions) with traffic entered and submit accurately to Cannella’s external listing services to meet established deadlines.
• Check and confirm listings on assigned stations on a television or online, and document results correctly by established deadlines. If errors are found, communicate the error with the appropriate person so corrections can be made in a timely manner.
• Work with internal staff and external listing services to resolve any listing discrepancies.
• Accurately enter traffic changes and listings, submit to the correct station and listing service according to established schedules.
• Review listing discrepancies as we are informed of them and work to remediate in a timely manner.
• Complete all check lists and sheets on time; organized, personally checked, documented and updated with current information for traffic and listings by 3pm Friday for current week’s entries.
• Work collaboratively with the team to maximize efficiencies within the department.
• Build and maintain active relationships with outside Traffic Managers and Listing Service contacts to ensure data received is accurate and timely, and discrepancies are addressed and resolved quickly.
• Manage strong working relationships with other internal group members.

In this role, we are looking for interns with strong interest in the e-commerce business who will support social media strategies within platforms such as TikTok, Facebook, Instagram and LinkedIn to assist in executing organic social posts for products in the Beauty, Home, Outdoor, Pet and other categories. Candidates must be savvy and on top of trends on social media, specifically regarding e-commerce, to optimize for engagement and brand awareness for products. Candidates must be available 3-5 days a week.

Roles & Responsibilities:

• Assist in conceptualizing and developing content for marketing within social media platforms
• Assist with running weekly reporting on paid social campaigns
• Monitor and respond to comments on Social Media account pages
• Offer ongoing recommendations for brand awareness and social following, offering innovative ideas, partnerships, and activations to enhance overall success of product brands
• Help build our brand’s Instagram pages from the ground up

• Continuously check that content on all social platforms of a product align with the brand tone and identity and adjust accordingly
• Understand the customer profile of each product

Qualifications

• Actively enrolled University student. Preferably in a marketing/e-commerce related major with an interest in creative production and critical, out-of-the-box thinking
• Full-time intern who can work more than 4 months is a plus (3-5 days a week)
• Excellent stakeholder and project management skills. Strong ability to manage expectations, drive for performance and collaborate with internal management under tight timeliness and pressure
• Independent and self-motivated, with good end-to-end ownership of projects

• Open to taking on new and ambiguous projects - able to multitask and prioritize under pressure

• Strong command of English language, both written and verbal - Prior internships in social media marketing, e-commerce platforms, account management or agencies will be a bonus

***Please state your availability clearly on your resume