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# Cannella Media

Drive Profitable Response

## Sitemaps

- [XML Sitemap](https://www.cannellamedia.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Press](https://www.cannellamedia.com/press/) - [vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1611944975576{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2/3″][vc_custom_heading heading_semantic=”h3″ text_font=”font-150205″ text_size=”h3″ text_weight=”600″ text_space=”fontspace-781688″ text_color=”color-xsdn” separator=”yes” separator_color=”yes” css_animation=”left-t-right”]Latest News[/vc_custom_heading][uncode_index el_id=”index-651508″ isotope_mode=”packery” loop=”size:9|order_by:date|post_type:post|taxonomy_count:10″ gutter_size=”3″ post_items=”media|featured|onpost|original,title,date,link|default|small_size,sep-one|full,extra” screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_style=”dark” single_back_color=”color-prif” single_shape=”round” single_overlay_opacity=”50″
- [Brand and Performance Are Interconnected. ](https://www.cannellamedia.com/brand-and-performance-are-interconnected/) - Brand and performance: TV works best when you think about it as an awareness and response driver. That’s what unlocks scale without sacrificing efficiency.
- [Fragmentation Is Costly: The Hidden Tax on DTC Marketers](https://www.cannellamedia.com/fragmentation-is-costly-the-hidden-tax-on-dtc-marketers/) - For DTC brands, media fragmentation does more than complicate planning. It erodes efficiency. It inflates CPAs. It is a hidden tax on performance.
- [7 Signs Your Brand Is Ready to Win Big on TV](https://www.cannellamedia.com/7-signs-your-brand-is-ready-to-win-big-on-tv/) - The real question is not whether TV works. It's whether you are ready for it. Let’s look at the seven key indicators that signal a brand is ready.
- [5 Things DTC Marketers Should Be Doing Now to Win Q4](https://www.cannellamedia.com/5-things-dtc-marketers-should-be-doing-now-to-win-q4/) - The best Q4 results come from the groundwork laid before the calendar flips to November. These are five areas we’re advising our partners to focus on now.
- [Wine, Watches & Whiskey Channel Launches on STIRR](https://www.cannellamedia.com/wine-watches-whiskey-channel-launches-on-stirr-bringing-curated-lifestyle-programming-to-free-streaming-viewers/) - Cannella Media DTC has launched Wine, Watches & Whiskey, a new free ad-supported streaming television (FAST) channel now available on STIRR. The channel features curated programming focused on wine, spirits, and fine timepieces, offering audiences an opportunity to explore the world of luxury lifestyle content without a subscription.
- [Performance Marketing: Know the Basics to Unlock Growth](https://www.cannellamedia.com/performance-marketing-know-the-basics-to-unlock-growth/) - Performance marketing is a results-driven approach focusing on measurable outcomes, such as conversions, leads, sales, or actions that impact the bottom line.
- [Why DTC Marketers Should Pay Attention to Disney's Bet on Linear TV](https://www.cannellamedia.com/why-dtc-marketers-should-pay-attention-to-disneys-bet-on-linear-tv/) - For DTC marketers, Disney’s linear TV decision is worth studying. It offers a guide for how to tackle media planning with scale and accountability in mind.
- [Fire TV and SpringServe Are Quietly Rebuilding CTV for Performance](https://www.cannellamedia.com/fire-tv-and-springserve-are-quietly-rebuilding-ctv-for-performance/) - Fire TV and SpringServe are changing how CTV works for performance marketers by improving inventory, delivery and the ability to scale results across streaming.
- [Cannella Media Launches Wine, Watches & Whiskey: A Targeted FAST Channel at the Intersection of Luxury and Streaming](https://www.cannellamedia.com/cannella-media-launches-wine-watches-whiskey-a-targeted-fast-channel-at-the-intersection-of-luxury-and-streaming/) - Cannella Media DTC announces the launch of Wine, Watches & Whiskey, the first FAST channel dedicated exclusively to wine, spirits, and luxury goods.
- [Revenue Is Hiding in the Customer Journey. Here’s Where to Find It.](https://www.cannellamedia.com/revenue-is-hiding-in-the-customer-journey-heres-how-to-find-it/) - The customer journey isn’t a storytelling tool. It’s a performance dataset. Brands that pay attention see where ROI is coming from and how to create more of it.
- [Put ROAS to Work!](https://www.cannellamedia.com/put-roas-to-work/) - TV advertising is still the best way to reach audiences. By deploying a rapid ROAS model, brands can make smart advertising decisions.
- [Last-Click Attribution: Why DTC Marketers Are Moving On](https://www.cannellamedia.com/last-click-attribution-why-dtc-marketers-are-moving-on/) - Last-click attribution is lazy math. And when you’re managing media budgets that that need to drive growth at scale, you can’t afford that kind of blind spot.
- [The Return of the Streaming Bundle: What It Means for Your Media Plan](https://www.cannellamedia.com/the-return-of-the-streaming-bundle-what-it-means-for-your-media-plan/) - The return of the streaming bundle isn’t a rerun to cable but a recalibration of access and attention and a chance for marketers to lead with smarter strategy.
- [CTV for DTC: Cutting Through the Hype to Drive Real Performance](https://www.cannellamedia.com/ctv-for-dtc-cutting-through-the-hype-to-drive-real-performance/) - Most CTV for DTC campaigns are built on old-school branding strategies that don’t deliver accountability or performance. For DTC marketers, that’s a problem.
- [Unlocking Success: Best Practices for Performance Marketing Across Channels](https://www.cannellamedia.com/unlocking-success-best-practices-for-performance-marketing-across-channels/) - Best practices for performance marketing feature a holistic approach that combines data-driven insights, creative excellence, and strategic planning.
- [Global Social Commerce: The New International Storefront](https://www.cannellamedia.com/global-social-commerce-the-new-international-storefront/) - The barriers to international selling are crumbling, making global social commerce more accessible by streamlining the way brands connect and sell to consumers.
- [What Are FAST Channels? An $18B Advertising Revolution](https://www.cannellamedia.com/what-are-fast-channels-an-18b-advertising-revolution/) - This rapidly expanding market is set to triple its global ad revenue from $6 billion in 2022 to $18 billion by 2028. But what are FAST channels, exactly?
- [The End of Easy Growth: How Smart Brands Will Win in 2025](https://www.cannellamedia.com/the-end-of-easy-growth-how-smart-brands-will-win-in-2025/) - Don't rely on outdated playbooks. Our team has been tracking key shifts and what those mean for performance-driven brands. Here's is what will deliver in 2025.
- [The Cost of CTV Advertising: How to Budget for Your Next Campaign](https://www.cannellamedia.com/the-cost-of-ctv-advertising-how-to-budget-for-your-next-campaign/) - CTV requires smart planning—understand pricing and strategy makes every dollar count. But what about the cost of CTV advertising? Here's what you need to know .
- [CTV Advertising: Unlocking Marketplace Growth](https://www.cannellamedia.com/ctv-advertising-unlocking-marketplace-growth/) - CTV advertising is revolutionizing the industry and spending is set to skyrocket as consumers continue to shift habits from traditional TV to digital platforms.
- [Cannella Media Welcomes Two New Shows to RVTV's Lineup](https://www.cannellamedia.com/cannella-media-welcomes-two-new-shows-to-rvtvs-lineup/) - The additions to RVTV's lineup bring fresh narratives and creative perspectives, offering a broader range of engaging content to the RV community.
- [Top Five CES 2025 Takeaways That Will Reshape Marketing](https://www.cannellamedia.com/the-top-five-ces-2025-takeaways-that-will-reshape-marketing/) - CES 2025 wasn’t just another tech show but a reality check. For marketers, this year’s show highlighted a fundamental truth: adapt or fade into irrelevance.
- [Master the Mosaic: Adapting to a Diverse DTC Media Landscape](https://www.cannellamedia.com/master-the-mosaic-adapting-to-a-diverse-dtc-media-landscape/) - Three crucial ways marketing strategies must adapt to the evolving DTC media landscape: fragmentation across TV, streaming, and digital media platforms.
- [Free TVs, Personal Data & Targeting Possibilities](https://www.cannellamedia.com/free-tvs-personal-data-targeting-possibilities/) - Telly's model is built on monetizing free TVs through targeted ads based on user data, highlighting the relationship between individuals, tech & personal data.
- [Disney-Fubo Merger: Key Takeaways for DTC Marketers](https://www.cannellamedia.com/disney-fubo-merger-key-takeaways-for-dtc-marketers/) - Disney-Fubo Merger: Key Takeaways for DTC Marketers - how to capture audience attention, measure ad performance, and make the most of a streaming world.
- [Pat Pattison’s Best of California debuts on RVTV  ](https://www.cannellamedia.com/pat-pattisons-best-of-california-debuts-on-rvtv/) - Pat Pattison’s Best of California celebrates California’s incredible natural wonders, rich history, and captivating personalities from across the state.
- [RVTV Expands Distribution: Now Available to DIRECTV Streaming Customers](https://www.cannellamedia.com/rvtv-expands-distribution-now-available-to-directv-streaming-customers/) - RVTV on DIRECTV - This new distribution agreement further extends RVTV’s reach, making its premium RV content available without any additional subscription fees
- [MrBeast vs. Netflix: The Rise of UGC](https://www.cannellamedia.com/mrbeast-vs-netflix-the-rise-of-ugc/) - The impact of user-generated content extends beyond viewership numbers. It represents a key shift in how we define entertainment. Enter MrBeast vs. Netflix
- [Threads: Pros and Cons, Part I](https://www.cannellamedia.com/threads-pros-and-cons-part-i/) - Before you leap into Threads, it's crucial to evaluate if it aligns with your needs. What are the Threads pros and cons you should consider?
- [Pros and Cons of Sora in Performance-Based Marketing](https://www.cannellamedia.com/pros-and-cons-of-sora-in-performance-based-marketing/) - When it comes to performance-based marketing, Sora offers innovative capabilities but it also has drawbacks. What are the pros and cons of Sora to consider?
- [5 Unique Calls to Action to Maximize TV Ad Performance](https://www.cannellamedia.com/5-unique-calls-to-action-to-maximize-tv-ad-performance/) - TV ads work. And adding strong calls to action (CTA) that tells viewers exactly what they need to do next can deliver impressive results.
- [The Savvy DTC Marketer’s Guide to Streaming Platforms](https://www.cannellamedia.com/the-savvy-dtc-marketers-guide-to-streaming-platforms/) - For DTC marketers, understanding streaming options is essential. Our guide to streaming platforms highlights the features and strategic advantages of each.
- [Audience Engagement in the Streaming Era](https://www.cannellamedia.com/audience-engagement-in-the-streaming-era/) - Brands are finding innovative ways for audience engagement, Contextual advertising places ads in relevant contexts, increasing the likelihood of engagement.
- [RVTV Launches on STIRR](https://www.cannellamedia.com/rvtv-launches-on-stirr/) - RVTV launches on STIRR, the FAST streaming television platform, where viewers can enjoy a range of high-quality RV themed programming without subscription fees.
- [CTV, OTT, and Linear TV: Differences Explained](https://www.cannellamedia.com/differences-explained-ctv-ott-and-linear-tv/) - Choosing the right platform can greatly impact your campaign's effectiveness and reach. We break down CTV, OTT, and Linear to achieve your marketing goals.
- [Boost Holiday Sales with CTV](https://www.cannellamedia.com/boost-your-holiday-sales-with-ctv/) - With the ability to gather valuable and actionable consumer data, onnected TV (CTV) can boost holiday sales and capitalize on channel seasonality.
- [Understanding Performance Marketing vs. General Advertising](https://www.cannellamedia.com/understanding-performance-marketing-vs-general-advertising/) - Performance Marketing vs. General Advertising: understanding the strengths of each can help businesses effectively achieve immediate and long-term objectives.
- [Cannella Media and Leap Media Group Launch Travel Block on RVTV](https://www.cannellamedia.com/cannella-media-and-leap-media-group-launch-travel-block-on-rvtv/) - Cannella Media and Leap Media Group have joined forces to curate a compelling lineup of half-hour travel shows, seamlessly integrated into a two-hour linear programming block. Complementing this immersive viewing experience, Leap expertly curates :30 ads within the block's programs, ensuring maximum engagement for advertisers and viewers alike.
- [Streaming Bundles Recreate the Cable Experience](https://www.cannellamedia.com/streaming-bundles-recreate-the-cable-experience/) - The advent of streaming services revolutionized how we consume media, but now those who once criticized cable bundles are advocating for streaming bundles.
- [Navigating the Streaming Landscape: Costs Up, Subscribers Down?](https://www.cannellamedia.com/navigating-the-streaming-landscape-costs-up-subscribers-down/) - Streaming Landscape: Costs Up, Subscribers Down - what dynamics are shaping the streaming industry? Industry insiders ponder the future of streaming platforms.
- [How To Use QR Codes in DTC Advertising](https://www.cannellamedia.com/how-to-use-qr-codes-in-dtc-advertising/) - Learn what QR codes are, how to incorporate them into DTC TV advertising, and how to analyze the results to generate accurate and timely insights.
- [Disney+ and Hulu Combine Forces](https://www.cannellamedia.com/disney-and-hulu-combine-forces-2/) - Disney+ and Hulu: By combining forces, Disney aims to leverage strengths of both to regain subscribers and strengthen its position in the streaming industry.
- [10 Ways to Breathe New Life into Your Creative](https://www.cannellamedia.com/10-ways-to-breathe-new-life-into-your-creative/) - Network, timing, targeting – all crucial elements to determine the effectiveness of TV commercials. Even more important is the creative.
- [5 Ways to Make Your DTC Commercial Work](https://www.cannellamedia.com/5-ways-to-make-your-dtc-commercial-work/) - TV ads instantly resulted in a double-digit increase in unique visitors for DTC brands on their digital platforms.
- [Storytelling Is Key to Increasing Sales](https://www.cannellamedia.com/storytelling-is-key-to-increasing-sales/) - This is why it’s more important than ever for you to tap into the power of storytelling and create memorable ads that grab your consumers’ interest.
- [Streaming Enters a New Era](https://www.cannellamedia.com/streaming-enters-a-new-era/) - When streaming first launched, it provided an incredibly compelling alternative to disrupting traditional cable TV.
- [Everybody Wants Brand Awareness - 5 Tactics to Get It](https://www.cannellamedia.com/everybody-wants-brand-awareness/) - The best DR marketing can drive conversions while helping to establish brand awareness. When customers engage with a brand, awareness, and retention improve.
- [Making TikTok Work for Your Performance Brand](https://www.cannellamedia.com/making-tiktok-work-for-your-performance-brand/) - Direct to consumer (DTC) advertising on TikTok has proven to be an effective strategy for many businesses, regardless of their target demographic.
- [Digital Marketing vs. Performance Marketing](https://www.cannellamedia.com/digital-marketing-vs-performance-marketing/) - Understanding digital marketing vs. performance marketing can shed light on unique characteristics and how each contribute to overall marketing strategies.
- [The Crucial Role of Conversion Rate Optimization (CRO) for Landing Pages](https://www.cannellamedia.com/the-crucial-role-of-conversion-rate-optimization-cro-for-landing-pages/) - Conversion rate optimization (CRO) looks at user behavior, strategic testing, and tailored landing pages to unlock the full potential of campaigns and ROI.
- [Infomercial Icons to Modern Marketing Mavericks](https://www.cannellamedia.com/infomercial-icons-to-modern-marketing-mavericks/) - An infomercial was not just an ad but memorable marketing strategies – strategies that are still used today, across all video platforms and lengths.
- [Threads: Pros and Cons, Part II](https://www.cannellamedia.com/threads-pros-and-cons-part-ii/) - Threads allows advertisers to connect with an engaged & targeted audience. Pros & cons can determine whether or not it will be part of the marketing strategy
- [Streaming Services Move to More Ad-Supported Content](https://www.cannellamedia.com/streaming-services-move-to-more-ad-supported-content/) - With more streaming services leaning on ad-supported content, advertisers have the perfect opportunity to extend their reach.
- [Balancing Work & Family When Returning to the Office](https://www.cannellamedia.com/balancing-work-family-when-returning-to-the-office/) - With some planning and organization, people returning to the office can create a harmonious transition helping their work and home lives run more smoothly.
- [Why E-Comm Accounting Matters](https://www.cannellamedia.com/why-e-comm-accounting-matters/) - While every business needs quality accounting, e-commerce operations have unique considerations and requirements to be aware of.
- [TV Isn't Dead](https://www.cannellamedia.com/tv-isnt-dead/) - With mass viewership, stable connections, and high-quality programs, TV remains one of the most popular platforms for building and maintaining brand awareness.
- [Product Development 101](https://www.cannellamedia.com/product-development-101/) - Understanding the product development process is crucial for your business. Strategies vary, but there are a few key factors to consider right from the start.
- [Meaningful Moments Matter When Employees to Return to the Office](https://www.cannellamedia.com/meaningful-moments-matter/) - We want our team to want to be back. We understand that expectations have changed, and in our new hybrid world, we need to give employees a reason to come in.
- [The More Things Change, the More They Stay the Same](https://www.cannellamedia.com/the-more-things-change-the-more-they-mostly-stay-the-same/) - What else is the same and different from more than 100 years ago? Maybe surprisingly, like Norman Rockwell showed, things are more similar than they may seem.
- [Preserve Company Culture During COVID With New Employee Onboarding](https://www.cannellamedia.com/top-four-ways-to-preserve-company-culture-during-covid-with-new-employee-onboarding/) - For organizations fortunate enough to grow and expand personnel during the pandemic, integrating new hires to their company culture can be challenging.
- [How You Can Make the Most with Unsold Ad Inventory](https://www.cannellamedia.com/post-2/) - When media properties have the ability and flexibility to fill underutilized inventory, it breaks up monotony, keeps viewers engaged AND generates revenue.
- [Netflix Must Take Ads or Die](https://www.cannellamedia.com/netflix-must-take-ads-or-die/) - If a historically ad-averse service like HBO Max is moving to an ad-supported model, what’s stopping Netflix?
- [6 Tips To Cultivate An Incredible Company Culture](https://www.cannellamedia.com/6-tips-to-cultivate-an-incredible-company-culture/) - If you want your company to succeed and grow, then you’ve got to focus on your company culture. Workplace culture is key to employee happiness.
- [Should Marketers Always Offer Free Shipping](https://www.cannellamedia.com/should-marketers-always-offer-free-shipping/) - Today’s consumers expect free shipping to be the norm. Do marketers always have to offer free shipping or will charging for shipping will drive consumers away?
- [China Is Out! So Who’s the Next Manufacturing Powerhouse?](https://www.cannellamedia.com/china-is-out-so-whos-the-next-manufacturing-powerhouse/) - China has quickly become the world’s top producer of manufactured goods. The problem is, China doesn’t want to stay this way. Where does this leave businesses?
- [Why Brands Should Leverage Social Videos on TV](https://www.cannellamedia.com/why-brands-should-leverage-social-videos-on-tv/) - For advertisers with a robust inventory of digital video marketing content, adapting creative for television is a smart and simple move.
- [Infomercial Isn’t a Dirty Word](https://www.cannellamedia.com/infomercial-isnt-a-dirty-word/) - Infomercial products still command a large market share, estimated at $250 billion, proving that infomercials are still a strong distribution channel
- [3 Attributes of a Successful DTC Product](https://www.cannellamedia.com/3-attributes-of-a-successful-dtc-product/) - Regardless of the unique way brands do it, a successful DTC product ultimately solves a specific problem in a marketplace. Here are three things to look for.
- [Huge DRTV Hits and Why They Worked!](https://www.cannellamedia.com/huge-drtv-hits-and-why-they-worked/) - Why do some commercials stand out as winners in this highly competitive marketplace? These three successful campaigns help shed light on critical elements.
- [Cannella Media Launches ONTV4U on VIZIO WatchFree+](https://www.cannellamedia.com/cannella-media-launches-ontv4u-on-vizio-watchfree/) - Cannella is thrilled to share the launch of ONTV4U on VIZIO WatchFree+, an innovative, transaction-based channel providing viewers a unique shopping experience.
- [Cannella Media Expands Reach of RVTV on ROKU](https://www.cannellamedia.com/cannella-media-expands-reach-of-rvtv-on-roku/) - Cannella Media is thrilled to announce RVTV (Recreational Vehicle TV) is now available for streaming on ROKU, one of the world's leading streaming platforms.
- [RVTV: the Premier Recreational Vehicle Lifestyle Video Channel](https://www.cannellamedia.com/rvtv-the-premier-recreational-vehicle-lifestyle-video-channel/) - RVTV takes center stage as the go-to platform for RV aficionados, providing captivating content. Audiences can access RVTV for free on 65+ broadcast channels.
- [DIRECT RESPONSE LISTING (DRL™) – It’s All About the Headline!](https://www.cannellamedia.com/direct-response-listing-drl-its-all-about-the-headline/) - Cannella Media introduced their DRL™ service in 2007. The DRL™ acts as a headline for paid programming with the featured paid ads at that specific time.
- [The Next Turn: Long Form Brand Engagement](https://www.cannellamedia.com/the-next-turn-long-form-brand-engagement/) - Cannella & Leap partner to work with brands to tell their story in a Long Form Brand Engagement that is distributed to air on Linear TV & FAST channels.
- [YouTube's Unskippable 30-Second Ads: A Big Plus for Advertisers](https://www.cannellamedia.com/youtubes-unskippable-30-second-ads-a-big-plus-for-advertisers/) - YouTube Select's unskippable 30-second ads have raised concerns among some viewers, from an advertiser's perspective, it offers a host of advantages.
- [Let's Make Millions Podcast](https://www.cannellamedia.com/lets-make-millions-podcast/) - Cannella Media announces the launch of the Let's Make Millions podcast, featuring interviews and discussions with leading DTC marketing experts.
- [Sometimes Stutter: Stuttering Awareness with Bill Raymond](https://www.cannellamedia.com/sometimes-stutter/) - Our EVP & Managing Partner, Bill Raymond talks with CEO, Rob Medved on living with a stutter

## Pages

- [Welcome](https://www.cannellamedia.com/) - Unrivaled in DTC Advertising: Video, Digital, Audio. We drive profitable response while building brands through smart, transparent and efficient ad placements.
- [Latest News](https://www.cannellamedia.com/news/) - Latest News Fragmentation Is Costly: The Hidden Tax on DTC Marketers August 27, 2025 Streaming now represents nearly half of all U.S. TV viewing. It is a milestone, but not the most important takeaway for performance marketers. The real challenge for DTC brands is fragmentation: audiences spread across linear, CTV, FAST, YouTube, subscription platforms, and
- [Case Study Template](https://www.cannellamedia.com/case-study-template/) - Case Study HEXCLAD: Dynamic Portfolio Management At a glance HexClad’s hybrid cookware design combines the strength of stainless steel with the convenience of nonstick, redefining premium cookware. Endorsed by Gordon Ramsay, HexClad has carved out a reputation for innovation. However, achieving scalable success in a crowded market demanded a transformative media strategy. “TV has been
- [About Us](https://www.cannellamedia.com/about-us/) - About Us Leadership Team Frank Cannella Chairman & Founder (Retired) Rob Medved CEO Bill Raymond EVP, Managing Partner Karl Theile CFO Andrew Calver SVP, Analytics Chris Brombach SVP, Media and Strategy Steve Schachter SVP, Business Development & Distribution Osania Del Rio VP Digital Media Nancy Marcello VP, Product Strategy, Marketing and Branding Brandon Fenner VP, Short
- [Television](https://www.cannellamedia.com/our-capabilities/television/) - Television Lorem Ipsum Lorem Ipsum Our Televsion Services Lorem Ipsum Effectiveness & Trust Over 70% of U.S. consumers find TV commercials to be the most memorable, with 74% saying they trust television ads more than other advertising formats​ Worldmetrics Ad Spend Trends U.S. TV ad spending remains significant at over $60 billion annually ​MNTN Audience
- [Dark Version](https://www.cannellamedia.com/dark-version/) - Capabilities Blog Capabilities Blog About Us Careers Contact Us About Us Careers Contact Us CAPABILITIES BLOG ABOUT US CAREERS CONTACT US CAPABILITIES BLOG ABOUT US CAREERS CONTACT US Search In Media Buying $ 1 + Billion Sales Generated $ 1 + Billion Platform Relationships 1 Outlets Direct to Consumer Clients 1 + DTC Unrivaled in
- [Careers](https://www.cannellamedia.com/careers/) - Careers Let your next great career journey start with us! People come. People stay. Over the course of time, one characteristic shines through that we’re proud of: our low turnover rate. We look forward to welcoming you to our team. View Current Job Openings What Matters Most Throughout our history, we have fostered a team-oriented culture. The nature of
- [Our Capabilities](https://www.cannellamedia.com/our-capabilities/) - Our Capabilities Building brands through accountable advertising We connect directly with your target audience against a variety of KPI objectives Our Services We maximize ROI and lower cost per acquisition for the best DTC brands. Television Linear TVConnected TVCost Per Action (CPA) Digital Paid SocialPaid SearchProgrammatic Display & RetargetingEmail Marketing & SMSOnline Video Audio PodcastStreaming
- [Contact Us](https://www.cannellamedia.com/contact-us/) - Contact Us We know what makes video work HIRE US, AND LET’S CREATE SOMETHING GREAT TOGETHER!Reach out to Bill Raymond our EVP, Managing Partner – he can’t wait to talk to you! braymond@cannellamedia.com 310.804.3642 LinkedIn ….or just use the form below! California West Coast Headquarters12100 Wilshire Blvd #650Los Angeles, CA 90025(323) 935-4995 Creative & Production2901
- [DTC Evolution](https://www.cannellamedia.com/dtc-evolution/) - BEYOND THE CLICKS DTC Evolution Understanding the Future of Performance Marketing What is Beyond The Clicks? An invitation-only, one-of-a-kind virtual summit that answers EVERYTHING you need to know and understand about omnichannel performance marketing. Who should attend? Any business that depends on connecting directly with consumers to THRIVE. We well exceeded our expectations for year
- [Thank You](https://www.cannellamedia.com/thank-you/) - Thank You Thank you for your submission. We will contact you shortly.
- [Privacy Policy](https://www.cannellamedia.com/privacy-policy/) - Privacy Policy Our Privacy Policy is designed so that you (“you” or “user”) understand how we collect, use, and safeguard the personally identifiable information that you voluntarily provide to us as well as the non-personally identifiable information that we may collect from you when using the www.cannellamedia.com Website (“Website”). Cannella Media DTC, LLC is a
- [Client Logo Page](https://www.cannellamedia.com/client-logo-page/) - Our Partners Our Partners We drive profitable response for the best DTC brands What Our Partners Are Saying "From day one, working with the amazing staff at Cannella has been a pleasure all around. My account manager is one of the most focused and dedicated people that I have ever had a pleasure of working
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- [Cart](https://www.cannellamedia.com/cart/) - [woocommerce_cart]
- [Careers Test](https://www.cannellamedia.com/careers-test/) - [gravityview id='93269']
- [Page 404 Custom](https://www.cannellamedia.com/page-404-custom/)

## My Templates

- [Header](https://www.cannellamedia.com/?elementor_library=elementor-header-142061) - Content area
- [Footer](https://www.cannellamedia.com/?elementor_library=footer) - Content area
- [Beyond The Clicks 4/30](https://www.cannellamedia.com/?elementor_library=beyond-the-clicks-4-30) - BEYOND THE CLICKS DTC Evolution Understanding the Future of Performance Marketing What is Beyond The Clicks? An invitation-only, one-of-a-kind virtual summit that answers EVERYTHING you need to know and understand about omnichannel performance marketing. Who should attend? Any business that depends on connecting directly with consumers to THRIVE. We well exceeded our expectations for year
- [Jobs Tab Content New](https://www.cannellamedia.com/?elementor_library=jobs-tab-content-new) - Reports To: Direct Reports: Location:Hire Date:Job Classification:Travel Required:Role Overview:Years of Experience Required:Education Level Required:Education Level Preferred:Accreditations and Certifications:
- [Career Entry Page](https://www.cannellamedia.com/?elementor_library=career-entry-page) - Career Entry Form Position Title Reports To: Direct Reports Location: Select... Burlington Los Angeles Contract TBD Target Hire Date: Job Classification: Select... Exempt Non-Exempt Intern (Full Time) Intern (Part Time) Contract (3 days per week) Travel: Role Overview: Years of Experience Required: Education Level Required: Education Level Preferred: Accreditations and Certifications: Sort Order Select... Premier
- [Career Entry Form](https://www.cannellamedia.com/?elementor_library=career-entry-form) - Position Title Reports To: Direct Reports Location: Select... Burlington Los Angeles Contract TBD Target Hire Date: Job Classification: Select... Exempt Non-Exempt Intern (Full Time) Intern (Part Time) Contract (3 days per week) Travel: Role Overview: Years of Experience Required: Education Level Required: Education Level Preferred: Accreditations and Certifications: Sort Order Select... Premier High Medium Low
- [Blog Post](https://www.cannellamedia.com/?elementor_library=blog-post) - By Caitlin Haire Updated on April 1, 2024 Share: MrBeast vs. Netflix: The Rise of UGC When it comes to entertainment, the tides of change are sweeping away the old guard, ushering in a new era where power lies not in the hands of Hollywood moguls, but in the realms of Big Tech and individual
- [Subscribe Form](https://www.cannellamedia.com/?elementor_library=subscribe-form) - Name Email Send
- [Post Button](https://www.cannellamedia.com/?elementor_library=post-button) - Click here
- [Team Single](https://www.cannellamedia.com/?elementor_library=team-single) - Team Single Back to Home
- [Default Kit](https://www.cannellamedia.com/?elementor_library=default-kit)
- [Home Pre Responsiveness](https://www.cannellamedia.com/?elementor_library=home-pre-responsiveness) - In Media Buying $ 1 + Billion In Product Sales $ 1 + Billion Media Outlet Relationships 1 Media Direct to Consumer Clients 1 + DTC Unrivaled in DTC Advertising With more than $5 billion of purchased video advertising, we work with marketers to build brands through smart, transparent and efficient video placement. Video Leveraging
- [loop team](https://www.cannellamedia.com/?elementor_library=loop-team) - loop team
- [Hubspot Contact Form](https://www.cannellamedia.com/?elementor_library=hubspot-contact-form)
- [Team Loop](https://www.cannellamedia.com/?elementor_library=team-loop) - Team Loop
- [Form](https://www.cannellamedia.com/?elementor_library=form) - YOUR NAME * YOUR EMAIL * BUSINESS NAME WEBSITE URL AREA OF INTEREST General Questions Video Placement Creative Production Data Science & Analytics Campaign Development HOW DID YOU HEAR ABOUT US? --- Search Colleague Industry Awareness Social Media Other SUBMIT
- [Elementor Archive #143057](https://www.cannellamedia.com/?elementor_library=elementor-archive-143057) - Template: Elementor Archive #143057 Fragmentation Is Costly: The Hidden Tax on DTC Marketers August 27, 2025 Streaming now represents nearly half of all U.S. TV viewing. It is a milestone, but not the most important takeaway for performance marketers. The real challenge for DTC brands is fragmentation: audiences spread across linear, CTV, FAST, YouTube, subscription
- [Jobs Tabs Content Template](https://www.cannellamedia.com/?elementor_library=jobs-tabs-content-template) - Reports To: Direct Reports: Location: Hire Date: Job Classification: Travel Required: Role Overview: Years of Experience Required: Education Level Required: Education Level Preferred: Accreditations and Certifications:

## Team

- [Brandon Fenner](https://www.cannellamedia.com/team/brandon-fenner/)
- [Dean Hamilton](https://www.cannellamedia.com/team/dean-hamilton/)
- [Eli Hartman](https://www.cannellamedia.com/team/eli-hartman/)
- [Carolyn Fenton](https://www.cannellamedia.com/team/carolyn-fenton/)
- [Nancy Marcello](https://www.cannellamedia.com/team/nancy-marcello/)
- [Dawn Lofquist](https://www.cannellamedia.com/team/dawn-lofquist/)
- [Shannon Weyenberg](https://www.cannellamedia.com/team/shannon-weyenberg/)
- [Chris Brombach](https://www.cannellamedia.com/team/chris-brombach/)
- [Christi Anderson](https://www.cannellamedia.com/team/christi-anderson/)
- [Brian Rouse](https://www.cannellamedia.com/team/brian-rouse/)
- [Andrew Calver](https://www.cannellamedia.com/team/andrew-calver/)
- [Osania Del Rio](https://www.cannellamedia.com/team/osania-del-rio/)
- [Steve Schachter](https://www.cannellamedia.com/team/steve-schachter/)
- [Jim Radmann](https://www.cannellamedia.com/team/jim-radmann/)
- [Carol Reda](https://www.cannellamedia.com/team/carol-reda/)
- [Karl Theile](https://www.cannellamedia.com/team/karl-thiele/)
- [Bill Raymond](https://www.cannellamedia.com/team/bill-raymond/)
- [Rob Medved](https://www.cannellamedia.com/team/rob-medved/)
- [Frank Cannella](https://www.cannellamedia.com/team/frank-cannella/)
- [Caitlin Haire](https://www.cannellamedia.com/team/caitlin-haire/)
- [Maureen Gabriel](https://www.cannellamedia.com/team/maureen-gabriel/)

## Categories

- [Uncategorized](https://www.cannellamedia.com/category/uncategorized/)
- [News](https://www.cannellamedia.com/category/news/)
- [Press](https://www.cannellamedia.com/category/press/)

## Tags

- [Holiday](https://www.cannellamedia.com/tag/holiday/) - This is a custom tag page for Holiday.
- [WFH](https://www.cannellamedia.com/tag/wfh/)
- [work from home](https://www.cannellamedia.com/tag/work-from-home/)
- [hybrid](https://www.cannellamedia.com/tag/hybrid/)
- [return to office](https://www.cannellamedia.com/tag/return-to-office/)
- [balance](https://www.cannellamedia.com/tag/balance/)
- [work](https://www.cannellamedia.com/tag/work/)
- [family](https://www.cannellamedia.com/tag/family/)
- [schedule](https://www.cannellamedia.com/tag/schedule/)
- [routine](https://www.cannellamedia.com/tag/routine/)
- [Product](https://www.cannellamedia.com/tag/product/)
- [product development](https://www.cannellamedia.com/tag/product-development/)
- [ecomm](https://www.cannellamedia.com/tag/ecomm/)
- [ecommerce](https://www.cannellamedia.com/tag/ecommerce/)
- [new product](https://www.cannellamedia.com/tag/new-product/)
- [development](https://www.cannellamedia.com/tag/development/)
- [research](https://www.cannellamedia.com/tag/research/)
- [stutter](https://www.cannellamedia.com/tag/stutter/)
- [podcast](https://www.cannellamedia.com/tag/podcast/)
- [let's make millions](https://www.cannellamedia.com/tag/lets-make-millions/)
- [dtc](https://www.cannellamedia.com/tag/dtc/)
- [direct-to-consumer](https://www.cannellamedia.com/tag/direct-to-consumer/)
- [marketing](https://www.cannellamedia.com/tag/marketing/)
- [media](https://www.cannellamedia.com/tag/media/)
- [success](https://www.cannellamedia.com/tag/success/)
- [disability](https://www.cannellamedia.com/tag/disability/)
- [disabilities](https://www.cannellamedia.com/tag/disabilities/)
- [overcome](https://www.cannellamedia.com/tag/overcome/)
- [STREAMING](https://www.cannellamedia.com/tag/streaming/)
- [DIGITAL](https://www.cannellamedia.com/tag/digital/)
- [office](https://www.cannellamedia.com/tag/office/)
- [return](https://www.cannellamedia.com/tag/return/)
- [employees](https://www.cannellamedia.com/tag/employees/)
- [happy](https://www.cannellamedia.com/tag/happy/)
- [new](https://www.cannellamedia.com/tag/new/)
- [TikTok](https://www.cannellamedia.com/tag/tiktok/)
- [Social](https://www.cannellamedia.com/tag/social/)
- [Performance Brand](https://www.cannellamedia.com/tag/performance-brand/)
- [Disney+](https://www.cannellamedia.com/tag/disney/)
- [Hulu](https://www.cannellamedia.com/tag/hulu/)
- [CTV](https://www.cannellamedia.com/tag/ctv/)
- [YouTube](https://www.cannellamedia.com/tag/youtube/)
- [advertising](https://www.cannellamedia.com/tag/advertising/)
- [Linear TV](https://www.cannellamedia.com/tag/linear-tv/)
- [FAST](https://www.cannellamedia.com/tag/fast/)
- [Long Form Brand Engagement](https://www.cannellamedia.com/tag/long-form-brand-engagement/)
- [Bigger Bolder Baking](https://www.cannellamedia.com/tag/bigger-bolder-baking/)
- [Leap Media](https://www.cannellamedia.com/tag/leap-media/)
- [DRL™](https://www.cannellamedia.com/tag/drl/)
- [Direct Response Listing](https://www.cannellamedia.com/tag/direct-response-listing/)
- [EPG](https://www.cannellamedia.com/tag/epg/)
- [Electronic Programming Guide](https://www.cannellamedia.com/tag/electronic-programming-guide/)
- [Headline](https://www.cannellamedia.com/tag/headline/)
- [Infomerical](https://www.cannellamedia.com/tag/infomerical/)
- [Long Form](https://www.cannellamedia.com/tag/long-form/)
- [EPG Listings](https://www.cannellamedia.com/tag/epg-listings/)
- [Paid Programming](https://www.cannellamedia.com/tag/paid-programming/)
- [Social Media](https://www.cannellamedia.com/tag/social-media/)
- [Threads](https://www.cannellamedia.com/tag/threads/)
- [instagram](https://www.cannellamedia.com/tag/instagram/)
- [meta](https://www.cannellamedia.com/tag/meta/)
- [RVTV](https://www.cannellamedia.com/tag/rvtv/)
- [RV](https://www.cannellamedia.com/tag/rv/)
- [Recreational Vehicles](https://www.cannellamedia.com/tag/recreational-vehicles/)
- [video](https://www.cannellamedia.com/tag/video/)
- [Q4](https://www.cannellamedia.com/tag/q4/)
- [FAST Channel](https://www.cannellamedia.com/tag/fast-channel/)
- [Roku](https://www.cannellamedia.com/tag/roku/)
- [Apple](https://www.cannellamedia.com/tag/apple/)
- [Netflix](https://www.cannellamedia.com/tag/netflix/)
- [Paramount+](https://www.cannellamedia.com/tag/paramount/)
- [Peacock](https://www.cannellamedia.com/tag/peacock/)
- [Trends](https://www.cannellamedia.com/tag/trends/)
- [ontv4u](https://www.cannellamedia.com/tag/ontv4u/)
- [vizio](https://www.cannellamedia.com/tag/vizio/)
- [watchfree+](https://www.cannellamedia.com/tag/watchfree/)
- [traditional TV](https://www.cannellamedia.com/tag/traditional-tv/)
- [viewership](https://www.cannellamedia.com/tag/viewership/)
- [Direct to consumer](https://www.cannellamedia.com/tag/direct-to-consumer-2/)
- [Performance Marketing](https://www.cannellamedia.com/tag/performance-marketing/)
- [KPI](https://www.cannellamedia.com/tag/kpi/)
- [ROI](https://www.cannellamedia.com/tag/roi/)
- [CRO](https://www.cannellamedia.com/tag/cro/)
- [Conversion Rate Optimization](https://www.cannellamedia.com/tag/conversion-rate-optimization/)
- [Digital Marketing](https://www.cannellamedia.com/tag/digital-marketing/)
- [Landing Pages](https://www.cannellamedia.com/tag/landing-pages/)
- [George Foreman Grill](https://www.cannellamedia.com/tag/george-foreman-grill/)
- [P90](https://www.cannellamedia.com/tag/p90/)
- [Showtime Rotisserie](https://www.cannellamedia.com/tag/showtime-rotisserie/)
- [Sweating to the Oldies](https://www.cannellamedia.com/tag/sweating-to-the-oldies/)
- [Richard Simmons](https://www.cannellamedia.com/tag/richard-simmons/)
- [Magic Bullet](https://www.cannellamedia.com/tag/magic-bullet/)
- [MrBeast](https://www.cannellamedia.com/tag/mrbeast/)
- [User Generated Content](https://www.cannellamedia.com/tag/user-generated-content/)
- [UGC](https://www.cannellamedia.com/tag/ugc/)
- [Content Creation](https://www.cannellamedia.com/tag/content-creation/)
- [Content Creators](https://www.cannellamedia.com/tag/content-creators/)
- [Entertainment](https://www.cannellamedia.com/tag/entertainment/)
- [Hollywood](https://www.cannellamedia.com/tag/hollywood/)
- [Big Tech](https://www.cannellamedia.com/tag/big-tech/)
- [Authenticity](https://www.cannellamedia.com/tag/authenticity/)
- [Creative](https://www.cannellamedia.com/tag/creative/)
- [USP](https://www.cannellamedia.com/tag/usp/)
- [TV](https://www.cannellamedia.com/tag/tv/)
- [Performance Advertising](https://www.cannellamedia.com/tag/performance-advertising/)
- [ROAS](https://www.cannellamedia.com/tag/roas/)
- [PPC](https://www.cannellamedia.com/tag/ppc/)
- [Affiliate Marketing](https://www.cannellamedia.com/tag/affiliate-marketing/)
- [Analytics](https://www.cannellamedia.com/tag/analytics/)
- [Measurement](https://www.cannellamedia.com/tag/measurement/)
- [Metrics](https://www.cannellamedia.com/tag/metrics/)
- [SEO](https://www.cannellamedia.com/tag/seo/)
- [Content Marketing](https://www.cannellamedia.com/tag/content-marketing/)
- [Best Practices](https://www.cannellamedia.com/tag/best-practices/)
- [sora](https://www.cannellamedia.com/tag/sora/)
- [openai](https://www.cannellamedia.com/tag/openai/)
- [pros and cons](https://www.cannellamedia.com/tag/pros-and-cons/)
- [ai](https://www.cannellamedia.com/tag/ai/)
- [content](https://www.cannellamedia.com/tag/content/)
- [General Advertising](https://www.cannellamedia.com/tag/general-advertising/)
- [targeting](https://www.cannellamedia.com/tag/targeting/)
- [STIRR](https://www.cannellamedia.com/tag/stirr/)
- [Recreational Vehicle](https://www.cannellamedia.com/tag/recreational-vehicle/)
- [Audience](https://www.cannellamedia.com/tag/audience/)
- [Contextual Advertising](https://www.cannellamedia.com/tag/contextual-advertising/)
- [AVOD](https://www.cannellamedia.com/tag/avod/)
- [SVOD](https://www.cannellamedia.com/tag/svod/)
- [TVOD](https://www.cannellamedia.com/tag/tvod/)
- [Live Streaming](https://www.cannellamedia.com/tag/live-streaming/)
- [Television](https://www.cannellamedia.com/tag/television/)
- [DIRECTV](https://www.cannellamedia.com/tag/directv/)
- [Pat Pattison](https://www.cannellamedia.com/tag/pat-pattison/)
- [performance](https://www.cannellamedia.com/tag/performance/)
- [brand](https://www.cannellamedia.com/tag/brand/)