Cannella Media DTC is proud to announce the launch of RVTV on DIRECTV. This new distribution agreement further extends RVTV’s reach, making its premium recreational vehicle (RV) content accessible to a broader audience without any additional subscription fees.
Streaming options are as varied and dynamic as the content they deliver. For direct-to-consumer (DTC) performance marketers, understanding these options isn’t just advantageous—it’s essential. Here’s our guide to streaming platforms, highlighting their unique features and strategic advantages.
Brands are finding innovative ways for audience engagement. This shift is not just a trend but a fundamental change in how brands can more fully engage with their audience, emphasizing brand awareness through meaningful exposure and association. How does this approach contrast with traditional ad-buys and contextual advertising, and how does it create intentional awareness and affinity outside of a conventional, transactional sales relationship?
RVTV is excited to announce its launch on STIRR, the popular free ad-supported streaming television (FAST) platform, where viewers can enjoy a diverse range of high-quality RV themed programming without subscription fees.
Understanding the differences between CTV, OTT, and Linear TV is crucial for DTC marketers. Choosing the right platform can significantly impact your campaign’s effectiveness and reach. This guide will break down these terms, their unique characteristics, and strategic approaches to help you make informed decisions.
CTV ad spending is projected to increase by 22% in 2024, reaching a staggering $30.1 billion according to MediaPost. This rapid growth is outpacing traditional TV and closing the advertising gap: as more advertisers recognize the benefits of CTV, there’s a significant shift in ad budgets from traditional linear TV to CTV.
Cannella Media and Leap Media Group have joined forces to curate a compelling lineup of half-hour travel shows, seamlessly integrated into a two-hour linear programming block. Complementing this immersive viewing experience, Leap expertly curates :30 ads within the block’s programs, ensuring maximum engagement for advertisers and viewers alike.
The advent of streaming services revolutionized how we consume media, offering an escape from the constraints of traditional cable TV. However, the landscape of streaming is beginning to mirror the very system it sought to disrupt. This shift shows an ironic twist: those who once criticized cable bundles for their inefficiencies and rising costs, now advocate for bundling streaming services.
Performance marketing and general advertising are ubiquitous in today’s marketing landscape, each playing a pivotal role in shaping business success through their distinct approaches. While integral to a comprehensive marketing strategy, they serve different purposes and adhere to different success metrics. Here’s how performance marketing vs. general advertising stack up against each other.