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China Is Out! So Who’s the Next Manufacturing Powerhouse?


In just two decades, China has quickly become the world's top producer of manufactured goods. A…

Put ROAS to Work!


TV advertising is still the best way to reach large audiences. By deploying a rapid return on…

Why Brands Should Leverage Social Videos on TV


Launching in digital channels like paid search and social can bring cost-effective growth to many…

Everybody Wants Brand Awareness – 5 Tactics to ACTUALLY Get It


Every day, people encounter hundreds of ads from multiple media sources. According to Permission…

Should Marketers Always Offer Free Shipping


B.A. – Before Amazon – free shipping was a relatively rare commodity. However, today's consumers…

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Marketing Secret to Driving Billions in Sales


Remember when digital first came about as a viable advertising channel? Your media plans had line…

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How To Use QR Codes in DTC Advertising


The acceptance and use of QR codes is officially here. The Coinbase QR-enabled Super Bowl ad was…

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6 Tips To Cultivate An Incredible Company Culture


If you want your company to succeed and grow, then you’ve got to focus on your company’s culture.…

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Netflix Must Take Ads or Die


In early June of 2021, HBO Max announced the availability of a new ad-supported tier to make the…