With its ability to deliver highly targeted, data-driven campaigns directly to the living room screen, CTV offers performance-based marketers the opportunity to optimize every impression and to create campaigns that directly align with their business goals. But what about the cost of CTV?
Cannella Media is pleased to announce the addition of two new shows to RVTV’s lineup: The RV’ers, and Switch It Up. These two shows bring fresh narratives and creative perspectives, offering a broader range of engaging content to the RV community and travel enthusiasts alike.
CES 2025 wasn’t just another tech show; it was a reality check. For marketers who are serious about staying ahead, this year’s show highlighted a fundamental truth: adapt or fade into irrelevance. Here’s how the trends on display at CES are set to upend marketing.
The announcement of Disney’s acquisition of a 70% stake in Fubo has reshaped the conversation around the streaming industry. For DTC marketers, this deal throws a spotlight on big questions—how to capture audience attention, measure ad performance, and make the most of a streaming world that’s becoming more connected than ever.
Originally popularized through YouTube and Facebook video segments, the series celebrates California’s incredible natural wonders, rich history, and captivating personalities from across the state. Episodes showcase highlights such as the State Park System, National Parks, iconic restaurants, and California’s storied past, including Hollywood’s golden era.
Cannella Media DTC is proud to announce the launch of RVTV on DIRECTV. This new distribution agreement further extends RVTV’s reach, making its premium recreational vehicle (RV) content accessible to a broader audience without any additional subscription fees.
Streaming options are as varied and dynamic as the content they deliver. For direct-to-consumer (DTC) performance marketers, understanding these options isn’t just advantageous—it’s essential. Here’s our guide to streaming platforms, highlighting their unique features and strategic advantages.
Brands are finding innovative ways for audience engagement. This shift is not just a trend but a fundamental change in how brands can more fully engage with their audience, emphasizing brand awareness through meaningful exposure and association. How does this approach contrast with traditional ad-buys and contextual advertising, and how does it create intentional awareness and affinity outside of a conventional, transactional sales relationship?
RVTV is excited to announce its launch on STIRR, the popular free ad-supported streaming television (FAST) platform, where viewers can enjoy a diverse range of high-quality RV themed programming without subscription fees.