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DTC Media Landscape

Master the Mosaic: Adapting to a Diverse DTC Media Landscape

The rise of digital media, the waning influence of traditional television, and the ascent of streaming platforms have fundamentally reshaped the way brands connect with their target audiences. Let’s delve into the evolving DTC marketing landscape, explore the fragmentation across TV, streaming, and digital media platforms, and show you three crucial ways DTC marketing strategies must adapt to these changes.

Streaming Landscape: Costs Up, Subscribers Down?

Navigating the Streaming Landscape: Costs Up, Subscribers Down?

Streaming landscape: costs up, subscribers down? In the ever-evolving world of streaming services, recent announcements of price hikes have left subscribers and industry insiders alike pondering the future of the streaming platforms. What are the dynamics surrounding these developments shaping the streaming industry?

Threads: Pros and Cons

Threads: Pros and Cons, Part II

Instagram’s Threads offers advertisers a unique opportunity to connect with a highly engaged and targeted audience in a more intimate setting. By weighing the pros and cons, advertisers can make informed decisions when utilizing Instagram’s Threads as part of their marketing strategies.

Threads Pros and Cons

Threads: Pros and Cons, Part I

Threads brings forth a range of benefits not found on its microblogging counterpart. However, before you leap in headfirst, it’s crucial to evaluate if it aligns with your personal or business needs. What are the Threads pros and cons, the considerations you should make before jumping on the bandwagon?


Free TVs, Personal Data & Targeting Possibilities

In 2007, Cannella revolutionized the perspective of EPGs by introducing their Direct Response Listing (DRL™) service. This service replaced the previous “Paid Programming” listings utilized by the infomercial industry with a unique marketing message related to the ad content.