It is well known that consumer shopping behavior and media consumption fluctuate seasonally. The most successful advertisers harness accurate insights to anticipate these changes and adjust their media buying strategies appropriately.
Direct-to-consumer (DTC) e-commerce sales are projected to reach $151.2 billion in 2022. DTC sales continue to gain momentum, and the pace isn’t slowing, with 65% of consumers planning to buy more from DTC brands in 2022.
Direct-response television (DRTV) is a proven way to reach consumers and motivate action. Through DRTV, you can position your product, tell your stories, evoke emotion, convey the key benefits, include testimonials, show before and after results, and build rapport with your viewers.
Billion-dollar brands have been built from infomercials. Let me repeat that, billion-dollar brands. In the past few years, brands have been trying to adapt to consumers’ shorter attention spans with short video ads and TV commercials, especially as it relates to digital marketing. This has caused some brands to distance themselves from the TV infomercial market. Most newer companies haven’t even considered this storytelling vehicle as an option.
In just two decades, China has quickly become the world’s top producer of manufactured goods. A long-standing powerhouse of high-tech manufacturing, China is also a primary manufacturer of many low-cost items that the rest of the world has come to rely on.
TV advertising is still the best way to reach large audiences. By deploying a rapid return on advertising spend (ROAS) model, brands can make smart advertising decisions with their budgets.
Launching in digital channels like paid search and social can bring cost-effective growth to many brands. Digital targeting capabilities, low price of entry, and relative efficiency naturally make them a desirable proving ground.
Every day, people encounter hundreds of ads from multiple media sources. According to Permission Marketing, consumers are exposed to an average of 48 ads per hour every day. Is it any wonder why it’s difficult to cut through the clutter and create memorable advertising that consumers remember?
B.A. – Before Amazon – free shipping was a relatively rare commodity. However, today’s consumers expect free shipping to be the norm. This leaves marketers wondering if they have to offer free shipping or if charging for shipping will drive consumers away.
