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Boost Your Holiday Sales with CTV

It is well known that consumer shopping behavior and media consumption fluctuate seasonally. The most successful advertisers harness accurate insights to anticipate these changes and adjust their media buying strategies appropriately.

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3 Attributes of a Successful DTC Product

Direct-to-consumer (DTC) e-commerce sales are projected to reach $151.2 billion in 2022. DTC sales continue to gain momentum, and the pace isn’t slowing, with 65% of consumers planning to buy more from DTC brands in 2022.

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Huge DRTV Hits and Why They Worked!

Direct-response television (DRTV) is a proven way to reach consumers and motivate action. Through DRTV, you can position your product, tell your stories, evoke emotion, convey the key benefits, include testimonials, show before and after results, and build rapport with your viewers.

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Infomercial Isn’t a Dirty Word

Billion-dollar brands have been built from infomercials. Let me repeat that, billion-dollar brands. In the past few years, brands have been trying to adapt to consumers’ shorter attention spans with short video ads and TV commercials, especially as it relates to digital marketing.  This has caused some brands to distance themselves from the TV infomercial market. Most newer companies haven’t even considered this storytelling vehicle as an option.

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Put ROAS to Work!

TV advertising is still the best way to reach large audiences. By deploying a rapid return on advertising spend (ROAS) model, brands can make smart advertising decisions with their budgets.

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Why Brands Should Leverage Social Videos on TV

Launching in digital channels like paid search and social can bring cost-effective growth to many brands.  Digital targeting capabilities, low price of entry, and relative efficiency naturally make them a desirable proving ground.

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Should Marketers Always Offer Free Shipping

B.A. – Before Amazon – free shipping was a relatively rare commodity. However, today’s consumers expect free shipping to be the norm. This leaves marketers wondering if they have to offer free shipping or if charging for shipping will drive consumers away.

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