The announcement of Disney’s acquisition of a 70% stake in Fubo has reshaped the conversation around the streaming industry. For DTC marketers, this deal throws a spotlight on big questions—how to capture audience attention, measure ad performance, and make the most of a streaming world that’s becoming more connected than ever.
Originally popularized through YouTube and Facebook video segments, the series celebrates California’s incredible natural wonders, rich history, and captivating personalities from across the state. Episodes showcase highlights such as the State Park System, National Parks, iconic restaurants, and California’s storied past, including Hollywood’s golden era.
Cannella Media DTC is proud to announce the launch of RVTV on DIRECTV. This new distribution agreement further extends RVTV’s reach, making its premium recreational vehicle (RV) content accessible to a broader audience without any additional subscription fees.
Streaming options are as varied and dynamic as the content they deliver. For direct-to-consumer (DTC) performance marketers, understanding these options isn’t just advantageous—it’s essential. Here’s our guide to streaming platforms, highlighting their unique features and strategic advantages.
Brands are finding innovative ways for audience engagement. This shift is not just a trend but a fundamental change in how brands can more fully engage with their audience, emphasizing brand awareness through meaningful exposure and association. How does this approach contrast with traditional ad-buys and contextual advertising, and how does it create intentional awareness and affinity outside of a conventional, transactional sales relationship?
RVTV is excited to announce its launch on STIRR, the popular free ad-supported streaming television (FAST) platform, where viewers can enjoy a diverse range of high-quality RV themed programming without subscription fees.
Understanding the differences between CTV, OTT, and Linear TV is crucial for DTC marketers. Choosing the right platform can significantly impact your campaign’s effectiveness and reach. This guide will break down these terms, their unique characteristics, and strategic approaches to help you make informed decisions.
CTV ad spending is projected to increase by 22% in 2024, reaching a staggering $30.1 billion according to MediaPost. This rapid growth is outpacing traditional TV and closing the advertising gap: as more advertisers recognize the benefits of CTV, there’s a significant shift in ad budgets from traditional linear TV to CTV.
Cannella Media and Leap Media Group have joined forces to curate a compelling lineup of half-hour travel shows, seamlessly integrated into a two-hour linear programming block. Complementing this immersive viewing experience, Leap expertly curates :30 ads within the block’s programs, ensuring maximum engagement for advertisers and viewers alike.