
Marketing Secret to Driving Billions in Sales
Remember when digital first came about as a viable advertising channel? Your media plans had line items for each traditional channel (TV, Radio, Local & National Print, OOH, etc.) and only a single line item for digital. Then it became two-line items: digital search and digital display. A couple of years later, you likely had a diversified digital portfolio, with separate line items for SEM, SEO, display, social, video, possibly native, and others, plus a mobile implementation component for each of them. Now, each of those digital channels has its own diversified portfolio.