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Marketing Secret to Driving Billions in Sales

Remember when digital first came about as a viable advertising channel? Your media plans had line items for each traditional channel (TV, Radio, Local & National Print, OOH, etc.) and only a single line item for digital. Then it became two-line items: digital search and digital display. A couple of years later, you likely had a diversified digital portfolio, with separate line items for SEM, SEO, display, social, video, possibly native, and others, plus a mobile implementation component for each of them. Now, each of those digital channels has its own diversified portfolio.

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How To Use QR Codes in DTC Advertising

The acceptance and use of QR codes is officially here. The Coinbase QR-enabled Super Bowl ad was so successful that it crashed their site with over 20 million hits in one minute! Their app catapulted in popularity, going from 186th to 2nd on Apple’s App Store.

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Text box with the sentence "NETFLIX MUST TAKE ADS OR DIE"

Netflix Must Take Ads or Die

In early June of 2021, HBO Max announced the availability of a new ad-supported tier to make the service even more accessible to consumers at just $9.99 per month.

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5 Unique Calls to Action to Maximize TV Ad Performance

Too often, media properties’ inventory goes unsold or impressions unfilled and they end up filling their logs with promos, slates and PSAs or run bonus weight for clients (i.e., free spots). While this may help them with client relations or channel promotion, what it doesn’t do is generate revenue. Lost ad inventory is gone forever.

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How You Can Make the Most with Unsold Ad Inventory

Too often, media properties’ inventory goes unsold or impressions unfilled and they end up filling their logs with promos, slates and PSAs or run bonus weight for clients (i.e., free spots). While this may help them with client relations or channel promotion, what it doesn’t do is generate revenue. Lost ad inventory is gone forever.

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