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Remember when digital first came about as a viable advertising channel? Your media plans had line items for each traditional channel (TV, Radio, Local & National Print, OOH, etc.) and only a single line item for digital. Then it became two-line items: digital search and digital display. A couple of years later, you likely had a diversified digital portfolio, with separate line items for SEM, SEO, display, social, video, possibly native, and others, plus a mobile implementation component for each of them. Now, each of those digital channels has its own diversified portfolio.

The acceptance and use of QR codes is officially here. The Coinbase QR-enabled Super Bowl ad was so successful that it crashed their site with over 20 million hits in one minute! Their app catapulted in popularity, going from 186th to 2nd on Apple’s App Store.

If you want your company to succeed and grow, then you’ve got to focus on your company’s culture. Workplace culture is key to employee happiness.

In early June of 2021, HBO Max announced the availability of a new ad-supported tier to make the service even more accessible to consumers at just $9.99 per month.

In the past few years, the viewing habits of consumers have undergone a significant shift. People are moving away from traditional cable and switching to streaming services in record numbers.

Network, timing, targeting – these are all crucial elements to determine the effectiveness of TV commercials.