Latest News

Put ROAS to Work!

TV advertising is still the best way to reach large audiences. By deploying a rapid return on advertising spend (ROAS) model, brands can make smart advertising decisions with their budgets.


Why Brands Should Leverage Social Videos on TV

Launching in digital channels like paid search and social can bring cost-effective growth to many brands.  Digital targeting capabilities, low price of entry, and relative efficiency naturally make them a desirable proving ground.


Should Marketers Always Offer Free Shipping

B.A. – Before Amazon – free shipping was a relatively rare commodity. However, today’s consumers expect free shipping to be the norm. This leaves marketers wondering if they have to offer free shipping or if charging for shipping will drive consumers away.

A person taking a picture of a QR code with their smartphone

How To Use QR Codes in DTC Advertising

The acceptance and use of QR codes is officially here. The Coinbase QR-enabled Super Bowl ad was so successful that it crashed their site with over 20 million hits in one minute! Their app catapulted in popularity, going from 186th to 2nd on Apple’s App Store.

Text box with the sentence "NETFLIX MUST TAKE ADS OR DIE"

Netflix Must Take Ads or Die

In early June of 2021, HBO Max announced the availability of a new ad-supported tier to make the service even more accessible to consumers at just $9.99 per month.