Cannella Media Expands Reach of RVTV on ROKU
September 14, 2023
Cannella Media DTC is thrilled to announce RVTV (Recreational Vehicle TV) is now available for streaming on ROKU, one of the world’s leading streaming platforms.
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Threads: Pros and Cons, Part II
July 26, 2023
Instagram’s Threads offers advertisers a unique opportunity to connect with a highly engaged and targeted audience in a more intimate setting. By weighing the pros and cons, advertisers can make informed decisions when utilizing Instagram’s Threads as part of their marketing strategies.
RVTV: the Premier Recreational Vehicle Lifestyle Video Channel
July 21, 2023
Cannella Media, DTC is excited to announce the launch of RVTV, a groundbreaking video channel dedicated to the RV (recreational vehicle) lifestyle and travel themed programming.
Threads: Pros and Cons, Part I
July 20, 2023
Threads brings forth a range of benefits not found on its microblogging counterpart. However, before you leap in headfirst, it’s crucial to evaluate if it aligns with your personal or business needs. What are the Threads pros and cons, the considerations you should make before jumping on the bandwagon?
Free TVs, Personal Data & Targeting Possibilities
June 22, 2023
Telly’s business model revolves around monetizing TV giveaways through targeted ad sales based on the wealth of user data collected. This approach highlights the evolving relationship between individuals, technology, and the increasingly valuable asset of personal data.
DIRECT RESPONSE LISTING (DRL™) – It’s All About the Headline!
June 16, 2023
In 2007, Cannella revolutionized the perspective of EPGs by introducing their Direct Response Listing (DRL™) service. This service replaced the previous “Paid Programming” listings utilized by the infomercial industry with a unique marketing message related to the ad content.
The Next Turn: Long Form Brand Engagement
June 9, 2023
Cannella Media and Leap Media Group announce a strategic partnership producing and distributing Long Form Brand Engagement TM video projects.
YouTube’s Unskippable 30-Second Ads: A Big Plus for Advertisers
June 1, 2023
YouTube Select’s unskippable 30-second ads have raised concerns among some viewers, from an advertiser’s perspective, it offers a host of advantages.
Disney+ and Hulu Combine Forces
May 23, 2023
With the reported Q1 2023 subscriber numbers showing a decline in Disney+ subscriptions, this collaboration aims to revitalize and expand their reach while providing a stronger advertising platform.