In just two decades, China has quickly become the world’s top producer of manufactured goods. A long-standing powerhouse of high-tech manufacturing, China is also a primary manufacturer of many low-cost items that the rest of the world has come to rely on.
TV advertising is still the best way to reach large audiences. By deploying a rapid return on advertising spend (ROAS) model, brands can make smart advertising decisions with their budgets.
Launching in digital channels like paid search and social can bring cost-effective growth to many brands. Digital targeting capabilities, low price of entry, and relative efficiency naturally make them a desirable proving ground.
Every day, people encounter hundreds of ads from multiple media sources. According to Permission Marketing, consumers are exposed to an average of 48 ads per hour every day. Is it any wonder why it’s difficult to cut through the clutter and create memorable advertising that consumers remember?
B.A. – Before Amazon – free shipping was a relatively rare commodity. However, today’s consumers expect free shipping to be the norm. This leaves marketers wondering if they have to offer free shipping or if charging for shipping will drive consumers away.
The acceptance and use of QR codes is officially here. The Coinbase QR-enabled Super Bowl ad was so successful that it crashed their site with over 20 million hits in one minute! Their app catapulted in popularity, going from 186th to 2nd on Apple’s App Store.
If you want your company to succeed and grow, then you’ve got to focus on your company’s culture. Workplace culture is key to employee happiness.
In early June of 2021, HBO Max announced the availability of a new ad-supported tier to make the service even more accessible to consumers at just $9.99 per month.
In the past few years, the viewing habits of consumers have undergone a significant shift. People are moving away from traditional cable and switching to streaming services in record numbers.
