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We love seeing the occasional headline that dramatically proclaims that TV is dead.

Consumers encounter dozens of advertisements daily, making it hard for brands to make their message stand out.

As new and unique direct-to-consumer (DTC) brands emerge, the sector continues to see strong growth.

Direct-response television (DRTV) is a proven way to reach consumers and motivate action. Through DRTV, you can position your product, tell your stories, evoke emotion, convey the key benefits, include testimonials, show before and after results, and build rapport with your viewers.

Billion-dollar brands have been built from infomercials. Let me repeat that, billion-dollar brands. In the past few years, brands have been trying to adapt to consumers’ shorter attention spans with short video ads and TV commercials, especially as it relates to digital marketing.  This has caused some brands to distance themselves from the TV infomercial market. Most newer companies haven’t even considered this storytelling vehicle as an option.

In just two decades, China has quickly become the world’s top producer of manufactured goods. A long-standing powerhouse of high-tech manufacturing, China is also a primary manufacturer of many low-cost items that the rest of the world has come to rely on.

TV advertising is still the best way to reach large audiences. By deploying a rapid return on advertising spend (ROAS) model, brands can make smart advertising decisions with their budgets.