Our Capabilities

We reach over 110 million households
per day


We’re building brands through smart, transparent, and accountable video placement

Through traditional linear, Advanced TV (ATV), and CPA inventory, we provide a way to connect directly with your target audience. We deliver accountable performance and execution against a variety of KPI targets for all DTC initiatives through cross-channel media planning and buying, creative, and campaign management services, as well as exclusive access to our proprietary CPA platform.


Our expertise is helping brands realize their campaign goals

Video Placement


We bring over 35 years of managing DTC campaigns and $5 billion worth of proprietary marketplace data to the table – and a dedication to accountability. Our team is focused on getting the best rates on targeted inventory to benefit your campaign.

  • Cross-channel media planning, buying, creative, and campaign management services
  • Exclusive access to our proprietary CPA platform
  • Expertise with all media lengths; short, mid, and long-form

CPA


Cannella’s exclusive network deliver you access to cost-per-action (CPA) video inventory: if your audience does not engage, you don’t pay for it. Our platform provides the highest degree of accountable media investment and the lowest barrier to entry.

  • Largest television CPA network in the industry, reaching over 110 Million Households
  • Exclusive platform & inventory
  • No risk – only pay for orders or leads generated.
  • Access to national television coverage
  • Inventory across all day-parts

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Campaign Development
In our 35+ years of experience, we’ve learned what it takes to move from concept to campaign rollout and have built a network of partners we trust, all managed by a Cannella team you can count on. This is part of the service you get working with Cannella Media. Your success is our success.

 

  • Creative planning and execution
  • Call-center & scripting guidance
  • Platform-agnostic, holistic video planning
  • Test & Learn approach to ROI-positive growth and expansion

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Creative Production
We're experts at crafting powerful DTC video that engages with your audience and converts them to action. At the most basic level, creativity is the heartbeat of any campaign. We provide a full suite of options ranging from consulting on the creative groundwork to revamping existing content for various objectives.

  • Creative Strategy
  • Concepting
  • Production
  • Post-Production & Editing

 

Data analytics showing metrics about Daypart Performance
Data Science & Analytics
Accountability and data-informed strategies are at our core. In-depth analysis is integral to our understanding of media plans' performance down to the airing level and informing our overall media strategy. We utilize advanced and ad hoc analysis for smart, accountable, and actionable decisions.

  • Real-time measurement, reporting, and optimization
  • Custom reporting dashboards
  • Seamless data integration
  • Correlation & advanced attribution analyses
  • Data-Scientist-driven insights

Our Strategy


We apply an ‘art and science’ approach to every campaign. We immerse ourselves in your business and from there work with our team of experts to build an actionable and adaptable go-forward plan.

1. Discover

Business Immersion
Customer Identification/Profiling
Historical Performance Assessment
Competitive & Category Analysis
2. Plan

Media & Marketplace Assessment
Mapping Consumption
KPI Identification & Evaluation
Investment Portfolio Development
3. Launch

Aggressive Rate Negotiation
Campaign Stewardship & Monitoring
Traffic & Operations Coordination
Response Data Accumulation
4. Optimize

Custom Dashboard Creation
Exposure & Response Data Correlation
Investment to KPI Reporting
In-Campaign Refinement

Our Strategy


We apply an ‘art and science’ approach to every campaign. We immerse ourselves in your business and from there work with our team of experts to build an actionable and adaptable go-forward plan.

1. Discover

Business Immersion
Customer Identification/Profiling
Historical Performance Assessment
Competitive & Category Analysis
2. Plan

Media & Marketplace Assessment
Mapping Consumption
KPI Identification & Evaluation
Investment Portfolio Development
3. Launch

Aggressive Rate Negotiation
Campaign Stewardship & Monitoring
Traffic & Operations Coordination
Response Data Accumulation
4. Optimize

Custom Dashboard Creation
Exposure & Response Data Correlation
Investment to KPI Reporting
In-Campaign Refinement

Make your creative convert and maximize ROI with our all-encompassing support

View some of our work