Our Capabilities
We reach over 110 million households
per day
We’re building brands through smart, transparent, and accountable video placement
Through traditional linear, Advanced TV (ATV), and CPA inventory, we provide a way to connect directly with your target audience. We deliver accountable performance and execution against a variety of KPI targets for all DTC initiatives through cross-channel media planning and buying, creative, and campaign management services, as well as exclusive access to our proprietary CPA platform.
Our expertise is helping brands realize their campaign goals
Video Placement
We bring over 35 years of managing DTC campaigns and $5 billion worth of proprietary marketplace data to the table – and a dedication to accountability. Our team is focused on getting the best rates on targeted inventory to benefit your campaign.
- Cross-channel media planning, buying, creative, and campaign management services
- Exclusive access to our proprietary CPA platform
- Expertise with all media lengths; short, mid, and long-form
CPA
Cannella’s exclusive network deliver you access to cost-per-action (CPA) video inventory: if your audience does not engage, you don’t pay for it. Our platform provides the highest degree of accountable media investment and the lowest barrier to entry.
- Largest television CPA network in the industry, reaching over 110 Million Households
- Exclusive platform & inventory
- No risk – only pay for orders or leads generated.
- Access to national television coverage
- Inventory across all day-parts

Campaign Development
- Creative planning and execution
- Call-center & scripting guidance
- Platform-agnostic, holistic video planning
- Test & Learn approach to ROI-positive growth and expansion

Creative Production
- Creative Strategy
- Concepting
- Production
- Post-Production & Editing

Data Science & Analytics
- Real-time measurement, reporting, and optimization
- Custom reporting dashboards
- Seamless data integration
- Correlation & advanced attribution analyses
- Data-Scientist-driven insights
Our Strategy
We apply an ‘art and science’ approach to every campaign. We immerse ourselves in your business and from there work with our team of experts to build an actionable and adaptable go-forward plan.
1. Discover
Business Immersion
Customer Identification/Profiling
Historical Performance Assessment
Competitive & Category Analysis
2. Plan
Media & Marketplace Assessment
Mapping Consumption
KPI Identification & Evaluation
Investment Portfolio Development
3. Launch
Aggressive Rate Negotiation
Campaign Stewardship & Monitoring
Traffic & Operations Coordination
Response Data Accumulation
4. Optimize
Custom Dashboard Creation
Exposure & Response Data Correlation
Investment to KPI Reporting
In-Campaign Refinement
Our Strategy
We apply an ‘art and science’ approach to every campaign. We immerse ourselves in your business and from there work with our team of experts to build an actionable and adaptable go-forward plan.