Our Capabilities

We reach over 110 million households
per day

We’re building brands through smart, transparent, and accountable video placement

Through traditional linear, Advanced TV (ATV), and CPA inventory, we provide a way to connect directly with your target audience. We deliver accountable performance and execution against a variety of KPI targets for all DTC initiatives through cross-channel media planning and buying, creative, and campaign management services, as well as exclusive access to our proprietary CPA platform.

Our expertise is helping brands realize their campaign goals

Video Placement

We bring over 35 years of managing DTC campaigns and $5 billion worth of proprietary marketplace data to the table – and a dedication to accountability. Our team is focused on getting the best rates on targeted inventory to benefit your campaign.

CPA

Cannella’s exclusive network deliver you access to cost-per-action (CPA) video inventory: if your audience does not engage, you don’t pay for it. Our platform provides the highest degree of accountable media investment and the lowest barrier to entry.

A woman and two men intently looking at a desktop computer screen

Campaign Development

In our 35+ years of experience, we’ve learned what it takes to move from concept to campaign rollout and have built a network of partners we trust, all managed by a Cannella team you can count on. This is part of the service you get working with Cannella Media. Your success is our success.

A man adjusting a TV video camera in a studio environment

Creative Production

We’re experts at crafting powerful DTC video that engages with your audience and converts them to action. At the most basic level, creativity is the heartbeat of any campaign. We provide a full suite of options ranging from consulting on the creative groundwork to revamping existing content for various objectives.

Data analytics showing metrics about Daypart Performance

Data Science & Analytics

Accountability and data-informed strategies are at our core. In-depth analysis is integral to our understanding of media plans’ performance down to the airing level and informing our overall media strategy. We utilize advanced and ad hoc analysis for smart, accountable, and actionable decisions.

Our Strategy

We apply an ‘art and science’ approach to every campaign. We immerse ourselves in your business and from there work with our team of experts to build an actionable and adaptable go-forward plan.

1. Discover

Business Immersion


Customer Identification/Profiling


Historical Performance Assessment


Competitive & Category Analysis

2. Plan

Media & Marketplace Assessment

 

Mapping Consumption

 

KPI Identification & Evaluation

 

Investment Portfolio Development

3. Launch

Aggressive Rate Negotiation

 

Campaign Stewardship & Monitoring

 

Traffic & Operations Coordination

 

Response Data Accumulation

4. Optimize

Custom Dashboard Creation

 

Exposure & Response Data Correlation

 

Investment to KPI Reporting

 

In-Campaign Refinement