Huge DRTV Hits and Why They Worked!

Direct-response television (DRTV) is a proven way to reach…


Infomercial Isn’t a Dirty Word

Billion-dollar brands have been built from infomercials.…


China Is Out! So Who’s the Next Manufacturing Powerhouse?

In just two decades, China has quickly become the world's…


Put ROAS to Work!

TV advertising is still the best way to reach large…


Why Brands Should Leverage Social Videos on TV

Launching in digital channels like paid search and social…


Everybody Wants Brand Awareness – 5 Tactics to ACTUALLY Get It

Every day, people encounter hundreds of ads from multiple…


Should Marketers Always Offer Free Shipping

B.A. – Before Amazon – free shipping was a relatively rare…


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Marketing Secret to Driving Billions in Sales

Remember when digital first came about as a viable…


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How To Use QR Codes in DTC Advertising

The acceptance and use of QR codes is officially here. The…


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6 Tips To Cultivate An Incredible Company Culture

If you want your company to succeed and grow, then you’ve…