RVTV: the Premier Recreational Vehicle Lifestyle Video Channel

Cannella Media, DTC is excited to announce the launch of RVTV, a groundbreaking video channel dedicated to the RV (recreational vehicle) lifestyle and travel themed programming. RVTV is the premium video destination for RV enthusiasts, offering an exciting lineup of programming that includes reviews, travel destinations, product showcases, new RV comparisons, concepts, manufacturing insights, even RV demolition derby, movies, and more.

RVTV takes center stage as the go-to platform for RV aficionados, providing captivating content. Audiences can access RVTV for free on over 65 broadcast channels across the United States. In the coming months, RVTV will be launching on ROKU, Amazon Fire TV and expanding its reach to additional markets and popular streaming platforms.

“The evolving media landscape presents challenges for RV brands to effectively engage audiences through traditional advertising methods,” says Steven Schachter, SVP of Distribution & Business Development at Cannella Media, DTC. “RVTV offers a compelling outlet to showcase RV brands and destinations through longer-form video content. This exclusive storytelling platform currently caters to broadcast markets, reaching over 49 million TV households, within the RV and camping ecosystem.”

“The channel is going to feature so much RV related content: hacks and tips, RV resorts, campground reviews and the latest RV models plus RV industry news and so much more,” say Tom and Cheri of EnjoyTheJourney.Life, featured channel content creators, whose popular YouTube channel has 198K subscribers. “Can you imagine, an RV TV network? How cool is that!”

With the media landscape experiencing unprecedented disruption, advertisers are rethinking how they convey their messages to the public as fragmented and scattered :30 ad units don’t do as much to promote their offerings. RVTV provides a viewing destination and platform that enables RV brands to tell their stories with engaging content. And, who doesn’t love a good story.

Master the Mosaic: Adapting to a Diverse DTC Media Landscape

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The rise of digital media, the waning influence of traditional television, and the ascent of streaming platforms have fundamentally reshaped the way brands connect with their target audiences. Let’s delve into the evolving DTC marketing landscape, explore the fragmentation across TV, streaming, and digital media platforms, and show you three crucial ways DTC marketing strategies must adapt to these changes.

Cannella Media, DTC Launches ONTV4U on the VIZIO WatchFree+ Platform

Cannella Media Launches ONTV4U on VIZIO WatchFree+

November 6, 2023

Cannella is thrilled to announce the launch of ONTV4U on the VIZIO WatchFree+ platform. This innovative, full-time, transaction-based channel provides viewers with a unique shopping experience from the comfort of their living rooms.

Navigating the Streaming Landscape: Costs Up, Subscribers Down?

October 8, 2023

Streaming landscape: costs up, subscribers down? In the ever-evolving world of streaming services, recent announcements of price hikes have left subscribers and industry insiders alike pondering the future of the streaming platforms. What are the dynamics surrounding these developments shaping the streaming industry?