Customer acquisition often gets harder before the dashboard shows a clear problem. Learn how marginal CAC, audience saturation, attribution gaps, and overreliance on familiar channels can quietly limit growth, plus the signals that reveal when your media strategy needs to change.

Cannella Media is proud to celebrate a milestone in our production partnership with UCLA Health as Medically Speaking with Dr. Eve Glazier is recognized by The New York Times as one of “8 Wellness Podcasts to Add to Your Queue.”

Streaming now represents nearly half of all U.S. TV viewing. It is a milestone, but not the most important takeaway for performance marketers. The real challenge for DTC brands is fragmentation: audiences spread across linear, CTV, FAST, YouTube, subscription platforms, and countless niche apps. Fragmentation does more than complicate planning. It erodes efficiency. It inflates CPAs. It makes reporting murky and creative execution uneven. It is a hidden tax on performance.