RVTV: the Premier Recreational Vehicle Lifestyle Video Channel

Cannella Media, DTC is excited to announce the launch of RVTV, a groundbreaking video channel dedicated to the RV (recreational vehicle) lifestyle and travel themed programming. RVTV is the premium video destination for RV enthusiasts, offering an exciting lineup of programming that includes reviews, travel destinations, product showcases, new RV comparisons, concepts, manufacturing insights, even RV demolition derby, movies, and more.

RVTV takes center stage as the go-to platform for RV aficionados, providing captivating content. Audiences can access RVTV for free on over 65 broadcast channels across the United States. In the coming months, RVTV will be launching on ROKU, Amazon Fire TV and expanding its reach to additional markets and popular streaming platforms.

“The evolving media landscape presents challenges for RV brands to effectively engage audiences through traditional advertising methods,” says Steven Schachter, SVP of Distribution & Business Development at Cannella Media, DTC. “RVTV offers a compelling outlet to showcase RV brands and destinations through longer-form video content. This exclusive storytelling platform currently caters to broadcast markets, reaching over 49 million TV households, within the RV and camping ecosystem.”

“The channel is going to feature so much RV related content: hacks and tips, RV resorts, campground reviews and the latest RV models plus RV industry news and so much more,” say Tom and Cheri of EnjoyTheJourney.Life, featured channel content creators, whose popular YouTube channel has 198K subscribers. “Can you imagine, an RV TV network? How cool is that!”

With the media landscape experiencing unprecedented disruption, advertisers are rethinking how they convey their messages to the public as fragmented and scattered :30 ad units don’t do as much to promote their offerings. RVTV provides a viewing destination and platform that enables RV brands to tell their stories with engaging content. And, who doesn’t love a good story.

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Streaming now represents nearly half of all U.S. TV viewing. It is a milestone, but not the most important takeaway for performance marketers. The real challenge for DTC brands is fragmentation: audiences spread across linear, CTV, FAST, YouTube, subscription platforms, and countless niche apps. Fragmentation does more than complicate planning. It erodes efficiency. It inflates CPAs. It makes reporting murky and creative execution uneven. It is a hidden tax on performance.

7 Signs Your Brand Is Ready to Win Big on TV

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The brands leaning into TV now are not doing it for vanity. They are doing it because it delivers reach they cannot get anywhere else, strengthens their digital performance, and creates a foundation for scale that paid social alone can no longer sustain. The opportunity is here. The real question is not whether TV works. It is whether you are ready to take advantage of it. Let’s look at the key indicators that signal a brand is ready to succeed with TV.

Wine, Watches & Whiskey Channel Launches on STIRR

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Cannella Media DTC has launched Wine, Watches & Whiskey, a new free ad-supported streaming television (FAST) channel now available on STIRR. The channel features curated programming focused on wine, spirits, and fine timepieces, offering audiences an opportunity to explore the world of luxury lifestyle content without a subscription.

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