The Next Turn: Long Form Brand Engagement

The Next Turn: Long Form Brand Engagement

Los Angeles, CA, May 8th, 2022 – Cannella Media and Leap Media Group announce a strategic partnership producing and distributing Long Form Brand Engagement ^TMvideo projects. Cannella & Leap work with brands to tell their story in the expansive half hour show format that is distributed to air on Linear TV & FAST channels.

Both companies bring their existing brand relationships and storytelling expertise while leveraging Cannella’s scaled distribution network and Leap’s tune-in promotion capabilities. Current categories engaging with the product are Travel, Cooking, Sports, and Business.

After a successful airing of their show The Next Turn: Panama, Angelique Miller, Vice President, Head of Expedia Group Media Studio, says, “Weekend mornings are prime time for our leisure category. We reached consumers when they were in lean back mode and receptive to travel storytelling.“ She added, “This was a great way to leverage our investment and bring our partner unique reach in a very efficient manner.”

“We are excited to pioneer this format with chef and cookbook author Gemma Stafford and her Bigger Bolder Baking show, starting with our upcoming Summer Desserts TV Special,” says Kevin Kurtz, CEO of Taste Buds Entertainment. “By partnering with Cannella Media and Leap Media Group, we will connect with audiences in new and meaningful ways. We can’t wait to share this new experience with our viewers.”

“Long Form Brand Engagement is a bit Instagram and a bit informercial, held together by traditional storytelling,” says Chris Pizzurro, Leap Co-Founder. “This, together with a tune-in media plan, is a successful formula for a brand looking to stand out in today’s fragmented marketplace.”

“Everyone loves a good story. A Long Form Brand Engagement is a skillful way to share your brand’s story and engage with viewers,” says Steven Schachter, SVP of Business Development & Distribution at Cannella Media DTC. “Savvy marketers use our scalable product because it combines brand awareness with a measurable call-to-action engagement.”

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