In 2007, Cannella revolutionized the perspective of EPGs by introducing their Direct Response Listing (DRL™) service. This service replaced the previous “Paid Programming” listings utilized by the infomercial industry with a unique marketing message related to the ad content.
Cannella Media and Leap Media Group announce a strategic partnership producing and distributing Long Form Brand Engagement TM video projects.
YouTube Select’s unskippable 30-second ads have raised concerns among some viewers, from an advertiser’s perspective, it offers a host of advantages.
With the reported Q1 2023 subscriber numbers showing a decline in Disney+ subscriptions, this collaboration aims to revitalize and expand their reach while providing a stronger advertising platform.
Cannella Media DTC is proud to announce the launch of its podcast, Let’s Make Millions. Hosted by Cannella’s own Rob Medved, CEO and Bill Raymond, Managing Partner, the podcast aims to help listeners achieve success through insightful interviews and discussions with DTC marketing experts.
Direct to consumer (DTC) advertising on TikTok has proven to be an effective strategy for many businesses, regardless of their target demographic.
We’ve all gotten used to working from home over the past few years.
When streaming first launched, it provided an incredibly compelling alternative to disrupting traditional cable TV.
Our EVP & Managing Partner, Bill Raymond talks with CEO, Rob Medved on living with a stutter