Product Development 101
September 21, 2022
With so many products on the market, people often wonder how companies determine which products to develop and market.
Latest News
Balancing Work & Family When Returning to the Office
August 10, 2022
When COVID-19 unexpectedly swept the world, many organizations responded by instituting WFH policies to help curb the spread and prioritize employees’ health and safety.
Why E-Comm Accounting Matters
August 3, 2022
Accounting is frequently confused with bookkeeping, but there are some critical differences.
TV Isn’t Dead
July 27, 2022
We love seeing the occasional headline that dramatically proclaims that TV is dead.
Storytelling Is Key to Increasing Sales
July 20, 2022
Consumers encounter dozens of advertisements daily, making it hard for brands to make their message stand out.
5 Ways to Make Your DTC Commercial Work
July 13, 2022
As new and unique direct-to-consumer (DTC) brands emerge, the sector continues to see strong growth.
Boost Holiday Sales with CTV
July 6, 2022
It is well known that consumer shopping behavior and media consumption fluctuate seasonally. The most successful advertisers harness accurate insights to anticipate these changes and adjust their media buying strategies appropriately.
3 Attributes of a Successful DTC Product
June 29, 2022
Direct-to-consumer (DTC) e-commerce sales are projected to reach $151.2 billion in 2022. DTC sales continue to gain momentum, and the pace isn’t slowing, with 65% of consumers planning to buy more from DTC brands in 2022.
Huge DRTV Hits and Why They Worked!
June 22, 2022
Direct-response television (DRTV) is a proven way to reach consumers and motivate action. Through DRTV, you can position your product, tell your stories, evoke emotion, convey the key benefits, include testimonials, show before and after results, and build rapport with your viewers.