When COVID-19 unexpectedly swept the world, many organizations responded by instituting WFH policies to help curb the spread and prioritize employees’ health and safety.
Accounting is frequently confused with bookkeeping, but there are some critical differences.
We love seeing the occasional headline that dramatically proclaims that TV is dead.
Consumers encounter dozens of advertisements daily, making it hard for brands to make their message stand out.
As new and unique direct-to-consumer (DTC) brands emerge, the sector continues to see strong growth.
It is well known that consumer shopping behavior and media consumption fluctuate seasonally. The most successful advertisers harness accurate insights to anticipate these changes and adjust their media buying strategies appropriately.
Direct-to-consumer (DTC) e-commerce sales are projected to reach $151.2 billion in 2022. DTC sales continue to gain momentum, and the pace isn’t slowing, with 65% of consumers planning to buy more from DTC brands in 2022.
Direct-response television (DRTV) is a proven way to reach consumers and motivate action. Through DRTV, you can position your product, tell your stories, evoke emotion, convey the key benefits, include testimonials, show before and after results, and build rapport with your viewers.
Billion-dollar brands have been built from infomercials. Let me repeat that, billion-dollar brands. In the past few years, brands have been trying to adapt to consumers’ shorter attention spans with short video ads and TV commercials, especially as it relates to digital marketing. This has caused some brands to distance themselves from the TV infomercial market. Most newer companies haven’t even considered this storytelling vehicle as an option.