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While product discovery and brand awareness are always valuable, brands can gain much more from their ads. Adding a strong call to action (CTA) that tells viewers exactly what they need to do next can deliver impressive results.

Too often, media properties’ inventory goes unsold or impressions unfilled and they end up filling their logs with promos, slates and PSAs or run bonus weight for clients (i.e., free spots). While this may help them with client relations or channel promotion, what it doesn’t do is generate revenue. Lost ad inventory is gone forever.

For organizations fortunate enough to grow and expand and/or replace personnel during the pandemic, integrating new hires to their company culture while working remotely can be challenging.

There is an early 18th-century inn, situated on Main Street in Stockbridge, Mass., whose first-floor bar is entirely wallpapered with newspaper pages from the 1890s.