The rise of digital media, the waning influence of traditional television, and the ascent of streaming platforms have fundamentally reshaped the way brands connect with their target audiences. Here we look three crucial ways DTC marketing strategies must adapt to these changes.
Cannella is thrilled to announce the launch of ONTV4U on the VIZIO WatchFree+ platform. This innovative, full-time, transaction-based channel provides viewers with a unique shopping experience from the comfort of their living rooms.
Streaming landscape: costs up, subscribers down? In the ever-evolving world of streaming services, recent announcements of price hikes have left subscribers and industry insiders alike pondering the future of the streaming platforms. What are the dynamics surrounding these developments shaping the streaming industry?
Cannella Media DTC is thrilled to announce RVTV (Recreational Vehicle TV) is now available for streaming on ROKU, one of the world’s leading streaming platforms.
Instagram’s Threads offers advertisers a unique opportunity to connect with a highly engaged and targeted audience in a more intimate setting. By weighing the pros and cons, advertisers can make informed decisions when utilizing Instagram’s Threads as part of their marketing strategies.
Cannella Media, DTC is excited to announce the launch of RVTV, a groundbreaking video channel dedicated to the RV (recreational vehicle) lifestyle and travel themed programming.
Threads brings forth a range of benefits not found on its microblogging counterpart. However, before you leap in headfirst, it’s crucial to evaluate if it aligns with your personal or business needs. What are the Threads pros and cons, the considerations you should make before jumping on the bandwagon?
Telly’s business model revolves around monetizing TV giveaways through targeted ad sales based on the wealth of user data collected. This approach highlights the evolving relationship between individuals, technology, and the increasingly valuable asset of personal data.
In 2007, Cannella revolutionized the perspective of EPGs by introducing their Direct Response Listing (DRL™) service. This service replaced the previous “Paid Programming” listings utilized by the infomercial industry with a unique marketing message related to the ad content.